Lead Analytics Consultant

Wells Fargo & Company•Minneapolis, MN

2d•Hybrid

About The Position

Wells Fargo is seeking a Lead Analytics Consultant on the Marketing Audience Operations Team as part of Consumer Banking and Lending Marketing. In this role, you will collaborate with Marketing Services team members and Marketing partners to support the build and delivery of marketing audiences across all marketing channels. You will translate marketing strategy and campaign measurement test plans into technical requirements to successfully build marketing audiences by using innovative marketing technology platforms which includes Adobe Audience Manager and Pega. In addition to these platforms, you may also leverage other analytical tools such as SAS/SQL to explore the data environment. Our team consists of technical data experts who can consult on strategic planning and are able to execute in a highly complex process. At Wells Fargo, we believe that a meaningful career is much more than just a job. It’s about finding all the elements that help you thrive, in one place. #LivingTheWellLife means you’re supported in life, not just work. It means having a competitive salary, a robust benefits package, and programs to support your work-life balance and well-being. It means being rewarded for investing in your community, celebrated for being your authentic self, and empowered to grow. Wells Fargo ranked in the top three on the 2024 LinkedIn Top Companies List of best workplaces “to grow your career” in the U.S.

Requirements

5+ years of Analytics experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Experience with Adobe Audience Manager and PEGA preferred
Strong technical and/or database management experience manipulating data for analytic purposes utilizing SQL, SAS relationship databases (such as Oracle, Teradata, Aprimo or equivalent)
Outstanding problem solving and decision-making skills based on analytics
Experience in specializing in lead/contact list generation and management
Familiarity with consumer loan products and financial services
Ability to establish and maintain strong business relationships in order to identify, define, build, and execute complex direct marketing initiatives
Strong conceptual thinking and ability to drive clarity in ambiguity while dealing with credit and operational problems
Highly refined and professional verbal and written communications, including strong facilitation and presentation skills
Proven leadership experience consulting, collaborating and influencing across heavily matrixed organizations and within varying levels of management
High attention to detail and accuracy
Ability to manage and prioritize multiple complex projects
Ability to ensure adherence to privacy, information security, legal, compliance, and WF business policies and regulations, and ensuring that all audit requirements are met and documented

Responsibilities

Support delivery and development of marketing audiences that will drive growth, profitability, and competitive advantage for Wells Fargo
Develop, test, analyze and implement strategies to achieve the financial objective relevant to marketing strategies
Work closely with cross functional teams within the marketing lifecycle (Tech, Product, Risk, Operations) to drive impact on a given product, problem, or initiative
Provide strong relationship management with internal Marketing and partners across Wells Fargo
Develop technical requirements & targeting builds (audience lists/conversations) for multi-channel campaigns from Planning to Delivery
Accurately manage campaign lifecycle workflow tasks to meet campaign target dates
Ensure workflows are built using standard practices and optimized for automation
Managing and prioritizing multiple complex projects
Building and maintaining strong business relationships in order to identify, define, execute, and analyze complex marketing audience initiatives
Build and maintain necessary processes, controls, and procedures to ensure data accuracy and business functionality, while complying with privacy and security policies
Utilization of multiple databases and/or tools, supporting the design of complex marketing audience campaigns, which will be executed across multiple distribution channels (direct mail, email, phone, ATM, on-line, etc.)