Lead Analyst, Roundel - Performance & Insights

Target • Minneapolis, MN

5d • Hybrid

About The Position

As a Lead Analyst on the Performance and Insights team, you will engage directly with one of Roundel's largest, multifaceted clients to show how their media investments are performing and driving their overall business at Target, identify ways to optimize and grow their media investment, bring innovation to clients, and elevate their understanding of the Target guest. As a critical thought partner, you will be relied upon to be a strategic data and media expert supporting vendor, merchandising and marketing priorities. This position reports to a Senior Manager, Performance and Insights. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Requirements

• Minimum 7 years of proven digital media analytics or consulting, marketing experience or equivalent experience engaging directly with clients
• Strong analytical skills to uncover the drivers of performance with the ability to communicate findings and recommendations to internal partners and clients in a clear, concise way
• In-depth understanding of the digital media marketplace, including proven experience with incrementality and multi-touch attribution methodologies
• Ability to operate seamlessly in a matrixed environment, including close partnership with the Sales organization
• Methodical, well-organized, and detail-oriented with passion to drive results and thrive in an ambiguous environment
• Excellent written and verbal communication skills
• Advanced knowledge of Microsoft Excel and PowerPoint
• Experience with data visualization tools (Domo, Data Studio, Tableau)
• Experience with web analytics tools (Adobe Analytics, Google Analytics, Webtrends)

Responsibilities

• Engage directly with one of Roundel's largest, multifaceted clients to show how their media investments are performing and driving their overall business at Target.
• Identify ways to optimize and grow their media investment.
• Bring innovation to clients.
• Elevate their understanding of the Target guest.
• Act as a strategic data and media expert supporting vendor, merchandising and marketing priorities.

Benefits

• Comprehensive health benefits and programs (medical, vision, dental, life insurance)
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed