Lead Acquisition Marketing Manager

Lower • Columbus, OH

22d • Hybrid

About The Position

Here at Lower, we believe homeownership is the key to building wealth, and we’re making it easier and more accessible than ever. As a mission-driven fintech, we simplify the home-buying process through cutting-edge technology and a seamless customer experience. With tens of billions in funded home loans and top ratings on Trustpilot (4.8), Google (4.9), and Zillow (4.9), we’re a leader in the industry. But what truly sets us apart? Our people. Join us and be part of something bigger. Job Description: We are hiring a Lead Acquisition Marketing Manager to own and scale Lower’s third-party lead acquisition programs. This role is responsible for sourcing, onboarding, and managing lead vendors; defining granular buying criteria; allocating and optimizing budgets; and driving continuous performance improvement through rigorous analysis. This is an individual contributor role with end-to-end ownership of the lead buying channel. Success in this role means building a scalable, disciplined lead acquisition engine that delivers predictable, high-quality volume at efficient unit economics while protecting downstream conversion, credit quality, and customer experience.

Requirements

• 4–6 years of experience in performance marketing or analytics-heavy roles, with at least one year of experience in lead buying or affiliate marketing
• Strong analytical and financial judgment
• Comfortable managing vendors and budgets
• Excellent communicator
• Thrives in a fast-moving environment, with strong planning and follow-through

Nice To Haves

• Experience in mortgage, fintech, or regulated industries strongly preferred

Responsibilities

• Own Lower’s third-party lead acquisition program end to end
• Identify, evaluate, onboard, and manage lead vendors
• Define and refine lead buying criteria
• Allocate and optimize budgets
• Analyze performance at a granular level
• Partner cross-functionally with Sales, Ops, Credit, and Analytics
• Establish benchmarks and vendor accountability
• Communicate insights to senior leadership

Benefits

• Extended benefit offerings including medical/dental/vision, parental leave, life insurance, short- and long-term disability
• Paid holidays and paid time off
• 401K with company match
• Discount on home mortgage refinances or purchase

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees