Land Analyst

Dream Finders Homes • Stockbridge, GA

3d

About The Position

The Land Analyst will assist with the marketing section of Land Acquisition feasibility studies to aid in investment decisions. This role participates in the research of new & used home competitors, compilation of local economic statistics, creation of location maps, charts, and graphs, and provides final pricing recommendations to the Land Acquisition Team to facilitate great investment decisions. The analyst will perform as a dedicated analyst responsible for the timely and accurate collection, reporting, and analysis of all digital data, leveraging a vast array of digital and web data to analyze and determine the performance of current initiatives such as marketing acquisition, promotional campaigns, and website/email effectiveness. This role will complete Executive and Division Monthly Marketing reporting and evolve the reporting over time. The analyst will use quantitative methods and tools including A/B testing, multivariate analysis (MVA), regression, and optimization techniques to analyze and optimize web and digital assets to drive marketing and sales performance. The role involves combining digital data with offline and in-house data to develop a complete picture of the customer lifecycle and help develop a marketing attribution model. The analyst will generate insights and recommendations and present these to senior management. Further responsibilities include performing in-depth research and analysis regarding customer segmentation and consumer behavior, automating manual or sub-optimal business processes and analyses, and improving the data culture through identification of new data sources and improvement of current ways data is used. The role aims to create transparency by delivering insights everywhere and making data ubiquitous through reports and insights. The Land Analyst will also assist with ad hoc reporting needs, represent the company professionally in all internal and external interactions and communications, complete all other duties as assigned by manager, adhere to company safety standards and help promote a safe working environment, and adhere to and promote the Mission, Vision, and Values of H&H/Dreamfinders Homes.

Requirements

• Bachelor's degree in marketing, business, or related field required; advanced degree preferred with strong background in qualitative and quantitative research and analytics
• Experience in consumer insights, market research or related analytical field
• Experience with quantitative and qualitative research methods
• Exceptional problem solving and analytical skills
• Excellent written and verbal communication skills with the ability to clearly articulate insights and methodologies to both internal and external clients
• Proficiency in both Excel, Adobe PDF and Power Point
• Knowledge of methodologies involved in developing surveys (Distribution, Weighting, Data cleansing, A/B Testing etc.)
• Be able to present insights from quantitative and qualitative data
• Be able to work cross-functionally with teams with diverse skills and negotiate timelines and requirements effectively
• Creative mindset that can develop novel solutions to business problems and challenges
• Experience working with business intelligence and data visualization tools (preference for Looker or Power BI)

Nice To Haves

• Previous real estate work experience is preferred
• Love sharing consumer insights that lead to impactful changes that will grow the business

Responsibilities

• Assist with the marketing section of Land Acquisition feasibility studies to aid in investment decisions
• Participate in the research of new & used home competitors, compilation of local economic statistics, creation of location maps, charts, graphs, and provide final pricing recommendations to the Land Acquisition Team
• Perform as a dedicated analyst responsible for the timely and accurate collection, reporting and analysis of all digital data
• Leverage digital and web data to analyze and determine performance of current initiatives such as marketing acquisition, promotional campaigns and website/email effectiveness
• Complete Executive and Division Monthly Marketing reporting and evolve the reporting over time
• Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), regression, and optimization techniques to analyze and optimize web and digital assets to drive marketing and sales performance
• Combine digital data with offline and in-house data to develop a complete picture of the customer lifecycle
• Help develop a marketing attribution model
• Generate insights and recommendations and present these to the senior management
• Perform in-depth research and analysis regarding Customer segmentation and Consumer behavior
• Automate manual or sub-optimal business processes and analyses
• Improve data culture - Identification of new data sources; improvement of current ways we use data, etc.
• Create transparency by delivering insights everywhere make data ubiquitous through reports and insights
• Assist with ad hoc reporting needs
• Represent the company professionally in all internal and external interactions and communications
• Complete all other duties as assigned by manager
• Adhere to company safety standards and help promote a safe working environment
• Adhere to and promote the Mission, Vision, and Values of H&H/Dreamfinders Homes

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level