Klaviyo Email and SMS Marketing Specialist - Creative & Technical

2bglass•Cameron Park, CA

5d•Remote

About The Position

We are looking for a Klaviyo expert who brings both strong technical skills and genuine creative instincts to retention marketing. This is not a set-it-and-forget-it role. We need someone who is proactive, detail-oriented, collaborative, and invested in helping us build something distinctive. You will work closely alongside our team — this is a partnership, not a hands-off assignment.

Requirements

Strong Klaviyo backend knowledge
A sharp design eye and the ability to translate Figma files into polished, on-brand Klaviyo builds
Strong copywriting skills with an instinct for brand voice and original messaging
Experience with segmentation, A/B testing, deliverability, and performance optimization
Someone who understands how to pivot when something is not performing and can explain why
Someone who follows brand guidelines closely and treats design consistency as non-negotiable
A collaborative team player who welcomes direction, feedback, and creative input from our team
Someone who manages their own deadlines and communicates proactively — no hand-holding required
A self-starter who takes ownership of their work and catches issues before they become problems
Klaviyo
Figma
Shopify
ClickUp
Email Design
Email Campaign Setup & Optimization
Copywriting
Marketing Automation
Customer Retention
A/B Testing
SMS Marketing
List Segmentation
Deliverability Management

Nice To Haves

Portfolio & Work Samples Are Required For Consideration
Submissions of previous email campaign and flow examples are required for consideration. Please attach examples of your work, including any Klaviyo builds, campaign designs, or flow sequences you have created. Applications submitted without work samples will not be reviewed.

Responsibilities

Transferring Figma-designed email campaigns and flows into Klaviyo with precision and polish
Scheduling campaigns and managing a campaign calendar
Building and maintaining audience segments with a strategic eye
Creating and optimizing pop-ups and sign-up forms
Managing and improving cart abandonment and SMS flows
Growing and managing our SMS list alongside our email list
Utilizing Klaviyo's full feature set to improve performance and customer retention
Running A/B tests, drawing clear conclusions from the results, and implementing improvements
Monitoring and maintaining list health — managing suppressions, cleaning the list, and protecting deliverability
Pulling regular performance reports and proactively sharing insights on open rates, click rates, revenue per email, flow performance, and list growth
Designing and creating new flow and campaign ideas in collaboration with our team
Managing your own tasks and deadlines in ClickUp and communicating proactively if anything is at risk of being delayed
Catching errors and flagging issues before being asked — we value initiative over waiting to be directed