About The Position

As a Key Accounts Manager, you will be responsible for the development and performance of all sales strategies in the assigned market. You will drive primary sales, secondary sales, and ensure brand presence in defined markets. You will supervise/manage the distributor network to achieve desired sales objectives, thereby ensuring the achievement of financial and ethical objectives of the division as per the business strategy. To achieve this, you will have the authority to develop your customer management plan, approve expiry products, issue credit notes for distributors under your control, recommend the appointment and credit limits of distributors, develop, execute & plan your resource utilization, and participate in Strategy Execution review meetings to ensure alignment. You have a very important role to play in the Division's success.

Requirements

  • 2 – 5 Yrs experience of handling KOLs with managing institutions experience

Responsibilities

  • Plan for monthly and quarterly business.
  • Plan demand generation and fulfillment.
  • Monitor actual Sales and mid-course corrections and inputs to reduce variance against expectations.
  • Prescription audit for Abbott brands and other competitors brands.
  • Create and update customer list having specified number of doctors / chemist (Trade) as per the therapy / product requirement and maintain the same in physical / electronic format.
  • Identify potential towns and appoint distributors and customers (trade) in line with business philosophy.
  • Achieve monthly, quarterly, half yearly and yearly Sales target by promoting companies product ethically to customers as per the business plan.
  • Have science-based discussions with Doctors and chemists for promotion of product in clinic and at chemist place.
  • Organize Camps (CME) as per the division strategy and customers need.
  • Facilitate the process of successful new product / products launch in the territory by undertaking correct identification and targeting customers for the new product, meet them at pre-determined intervals, effective in clinic / trade promotion and feed back to the company.
  • Execute the customer management plan to ensure that all the customers are covered as per the plan and meet minimum KPIs.
  • 100% coverage of Doctors.
  • Customer Call average as per the customer management plan of the division / therapy.
  • Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy / division.
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