Key Account Manager- Consumer Brands

Rich Products Corporation

20h•Hybrid

About The Position

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities. From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world. Beyond great food, our customers also gain insights to help them stay competitive, no matter their size. Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others. Working in 100 locations globally, with annual sales exceeding $4 billion, Rich’s is a global leader with a focus on everything that family makes possible. Rich’s®—Infinite Possibilities. One Family. Purpose StatementThe Key Account Manager will play a pivotal role in executing the Division’s strategic priorities and Annual Operating Plan (AOP) objectives for the Consumer Brands Division. This position combines strategic coordination with hands-on execution, to deliver growth against market targets. You’ll blend hunter-style account development with insights and analytics, prospecting new opportunities, driving forecast accuracy, and converting data into compelling selling stories for accounts within the territory. This professional will work a hybrid schedule out of our St. Simons GA office and will require up to 10% travel

Requirements

Bachelor’s Degree required (Business, Finance, Economics, Marketing preferred).
Minimum 3 years in consumer-packaged goods sales or as a Sales Analyst supporting retail accounts; experience transitioning into account management strongly preferred.
Proven success in sales or account support within CPG or retail; direct selling experience a plus.
Analytical systems fluency: Ability to leverage syndicated data (IRI/Circana/Nielsen) and visualization tools (Power BI) for insights and forecasting.
Forecasting rigor: Demonstrated ability to build and maintain accurate SKU-level forecasts and partner with demand planning to course-correct.
AI literacy: Familiarity with AI-driven tools for demand forecasting, predictive analytics, and insights automation. Ability to interpret and apply AI-generated recommendations in business planning.
Solid financial acumen, including understanding of P&Ls and promotional ROI stongly desired.
Excellent written and verbal communication skills; ability to craft buyer-ready presentations and deliver virtually or in person.
Strong negotiation and influencing skills with internal and external stakeholders.
Highly organized, self-disciplined, and able to manage multiple priorities in a fast-paced environment.
Solid proficiency in Microsoft Office (Excel, PowerPoint, Teams).Salesforce or similar CRM
Ability to lift up to 50 lbs (e.g., product sample cases, etc.).
Ability to stand for 6 or more hours during the workday (e.g., trade shows, product demonstrations, etc.).
Ability to travel 10%

Responsibilities

Achieve Market Plan & AOP: Deliver against Annual Operating Plan objectives and market targets by executing strategic priorities and ensuring alignment with division goals.
Support National Account Managers: Function as a key partner and right-hand resource to National Account Managers, providing analytical support, forecast management, and executional follow-through to ensure flawless delivery of joint business plans and category initiatives.
Drive Growth: Identify new distribution opportunities; execute account plans and support joint business planning while delivering the Rich experience through insights-led selling and flawless execution.
Forecast Accuracy: Own SKU-level forecasts, maintain accuracy, and partner with demand planning for proactive adjustments.
Consistent and thorough use of system tools (e.g., CRM, SDS and Blacksmith)
Insights-Driven Selling: Use syndicated data to develop actionable recommendations and compelling selling stories.
AI & Automation Adoption: Leverage AI-driven tools for predictive forecasting and insights automation; interpret outputs to inform business decisions.
Collaboration: Work cross-functionally and build strong relationships with internal teams to deliver new items and promotions.
Administrative Discipline: Maintain accurate reporting and tracking for pipeline, forecast updates, and promotional execution; continuously improve processes to drive greater rigor and standardization over time.
Proactive broker management to ensure that our initiatives and programs are implemented seamlessly and accurately
Develop effective retail promotional programs to support the success of our retailer and distributor accounts, while staying within established trade guidelines
Establishment of key relationships within the assigned customer base, focusing on the development of key relationships with senior management, merchandising, operations, procurement, and logistics.
Accurate and timely weekly sales reporting, focused on profitable growth with customers, broker activity and marketplace information.