Key Account Executive - Non-Alc

Molson Coors•Boulder City, NV

4d•$94,000 - $123,400•Onsite

About The Position

As a Key Account Executive - Non-Alc (OnP) based in Las Vegas, you will play a pivotal role in driving sales, expanding market share, and strengthening brand presence within one of the most competitive on-premise markets in the country. You are accountable for profitably managing business results (revenue, volume, profit) for assigned chain(s) and key account(s) — including major Las Vegas casino resort properties — across the Fever-Tree portfolio and other MCBC non-alc brands, based on our channel portfolio strategy. This is a market defined by high-volume, spirits-led accounts where beer and non-alc typically have limited volume and presence. Success in this role depends on winning back-bar and cocktail-menu space against entrenched spirits competition, and on the strength of your relationships across the Las Vegas casino and gaming ecosystem. You develop account sales plans and facilitate their implementation. Ensure that products and programs are sold and executed in assigned accounts by coordinating the sales, distribution, and program execution through chain and key account buyers and Molson Coors Beverage Company. The Key Account Executive builds value-enhancing relationships with retailers through deep understanding of the category and on-premise trends, responsive problem solving, and proactive relationship management.

Requirements

Deep knowledge of the beverage industry including spirits, strong on-premise channel knowledge, and experience along with beverage distribution knowledge.
Established relationships with regional and casino buyers, purchasing decision-makers at major Las Vegas casino properties, and the 3rd party marketing companies that support on-property promotions and activations.
At least 5 years of experience in a commercial-based role driving execution across partners.
Strong knowledge of mixology, cocktails, spirits brands, current trends in drink menus, and high-end dining.
Strong analytical and strategic thinking skills, including experience managing trade spend budgets.
Ability to work collaboratively across functions and stakeholders.

Responsibilities

Develop and maintain account plan for assigned on-premise regional chains and key accounts (particularly high-volume spirits-led accounts, including major Las Vegas casino resorts, with little beer volume and presence).
Develop annual Joint Business Plan utilizing customer discovery and alignment techniques, and update as the year unfolds including programming, drink menus, and other revenue-driving promotional activities, sell-in of new products and distribution.
Identify and make plan imperatives & needed resources, including managing trade spend budgets.
Ensure delivery of volume, profit, and share targets.
Own local execution and sell into national on-premise chains.
Coordinate with the National Accounts non-alc on-premise team to ensure local compliance with mandates.
Create local plans to augment national mandates locally including sell-in of additional SKUs, programming and drink menus, local cocktail features.
Build and execute programming such as pop-ups
Improve Molson Coors Beverage Company's relationship and alignment with the account(s).
Build and maintain extensive, trust-based relationships with regional and casino buyers and purchasing decision-makers at major Las Vegas casino properties, in addition to networking with the 3rd party marketing and promotional companies engaged by these venues.
Network across spirits brands/ambassadors, local bartender groups, and USBG to broaden reach of Fever-Tree and other MCBC non-alc brands appropriate to the NA on-premise channel plan.
Be an active participant in driving the overall culture of the non-alc team, as we prove that innovative mindsets and positive attitudes can Truly help tansform our organization.
Coordinate alignment of programming with management units and distributors.
Work with marketing resources to develop and deliver customized programming.
Coordinate distributor price reporting for customer.
Align supply chain resources to satisfy customer requirements, aligned with strategy.
Conduct regular property visits across Las Vegas casino and resort accounts to check on execution and identify new opportunities.
Train hotel, casino, and restaurant bar staff on drink trends, Fever-Tree brand knowledge, types, and mixability (and other MCBC NA brands).
Support training at distributors on cocktail creation, selling drink menus to independents, and current trends in mixology.