Key Account & Channel Development Manager

Bigfoot Beverages•Eugene, OR

4d•Onsite

About The Position

At Bigfoot Beverages, we believe great partnerships are built on more than products and pricing. They're built on relationships, trust, follow-through, and finding opportunities to grow together. We're looking for a Key Account & Channel Development Manager who knows how to turn those relationships into results. Someone who can see the bigger picture, understand what makes different customers and channels successful, and develop strategies that create meaningful growth for both Bigfoot and our partners. This isn't just about managing a list of accounts. You'll help shape how we grow across a diverse group of business channels, including colleges and universities, healthcare, gaming, recreation and entertainment, convenience retail, and other unique customer environments. You'll also take direct responsibility for key retail accounts, building partnerships, developing business plans, and identifying opportunities to expand our presence. You'll work closely with our sales teams, category development, suppliers, and organizational leadership to connect strategy with execution. Some days that means sitting down with a customer to discuss their business. Others, it means analyzing sales trends, developing a promotional strategy, introducing new products, or helping our teams execute an opportunity in the market. If you enjoy building relationships, thinking strategically, solving problems, and seeing your ideas turn into measurable results, we'd love to meet you.

Requirements

Bachelor's degree in Sales, Marketing, Business Administration, or a related field, or an equivalent combination of education and experience
Experience in sales, distribution, account management, or a related business environment
Strong relationship-building, communication, negotiation, and presentation skills
Ability to analyze sales performance, market trends, and business opportunities
Strong organizational skills with the ability to manage multiple accounts, priorities, and projects
Proficiency with Microsoft Office, including Excel, Outlook, and PowerPoint
Ability to travel regularly throughout our service area and meet company driving requirements

Nice To Haves

Experience managing regional, local, or multi-location key accounts
Experience in beverage distribution, consumer packaged goods, or related industries
Experience developing account plans, pricing strategies, promotional programs, or channel-specific initiatives
Experience partnering with field sales teams, suppliers, and cross-functional business partners
Familiarity with sales reporting, business analytics, or distribution management systems

Responsibilities

Build Strong Partnerships & Grow Key Accounts: Develop and maintain relationships with assigned regional and local key accounts. Serve as a primary point of contact for customers, building trust through communication, responsiveness, and follow-through. Lead account planning, business reviews, and customer presentations. Identify opportunities to expand distribution, introduce new products, and strengthen account performance. Develop pricing, promotional, and product strategies that support customer needs and business objectives. Monitor account performance and proactively address opportunities, challenges, and changing customer needs.
Develop Channels & Identify New Opportunities: Help shape and execute strategies across assigned business channels, including colleges and universities, healthcare, gaming, recreation, entertainment, and convenience retail. Analyze channel performance, market trends, and competitive activity to identify opportunities for growth. Develop channel-specific approaches to product assortment, distribution, pricing, and promotions. Partner with Category Development to align products and programs with the unique needs of each channel. Look beyond what's working today to identify where Bigfoot can grow tomorrow.
Connect Strategy With Execution: Partner with Sales Managers and field teams to turn account and channel strategies into consistent execution. Communicate priorities, promotions, pricing updates, and new product opportunities across the organization. Work with internal teams and suppliers to coordinate product launches and promotional initiatives. Collaborate with our Service Department to support equipment installations, fountain and draft programs, and customer service needs. Help ensure that the commitments we make to customers translate into results in the market.
Use Data to Make Better Decisions: Analyze sales performance, distribution trends, profitability, and channel metrics. Identify opportunities to improve product mix, distribution, promotional effectiveness, and account performance. Develop reporting, insights, and recommendations that support business planning. Use data to understand what's working, what's changing, and where we should focus next.
Collaborate Across the Business: Work closely with Sales, Finance, Category Development, suppliers, and organizational leadership. Keep the VP of Retail informed on account performance, channel opportunities, and strategic initiatives. Build strong internal partnerships that help remove obstacles and improve execution. Balance customer needs with business priorities while maintaining a focus on long-term relationships and sustainable growth.