Junior Marketing Cloud Specialist

Theoris•8425 Woodfield Crossing, IN

2d•Onsite

About The Position

Theoris Services is assisting our client in their search for a Junior Salesforce Marketing Cloud Specialist to add to their growing team. This role is focused primarily on Salesforce Marketing Cloud. In this role you will work with stakeholders to develop successful and effective marketing campaigns based on business requirements and design solutions that fit those requirements. You will assist in managing the Marketing Cloud customer communications platform with a team of individuals. The goal is to improve and grow Marketing Cloud platform usage by building better, longer-term relationships with customers through enhanced personalized communications that assist with all their educational funding needs.

Requirements

Bachelor’s degree in Computer Science, Marketing, Business, or related field
2+ years of demonstrable knowledge and experience with multi-channel marketing campaigns; Email, SMS, and Push notification implementation experience required
Proven experience working as a Salesforce Marketing Cloud Developer or similar role
Strong content creation skills with experience developing engaging marketing content across various digital channels
Proficiency in marketing automation principles and best practices, with hands-on experience building and managing workflows and customer journeys
Experience developing and managing multi-channel marketing campaigns within Salesforce Marketing Cloud
Demonstrated ability to design and implement data integrations between Salesforce Marketing Cloud and other systems using Data Sync, Data Cloud, or other ETL tools
Knowledge of scripting languages such as AMPscript and SQL for customization and personalization of marketing communications
Excellent communication, collaboration, and problem-solving skills

Nice To Haves

Familiarity with Financial Service Cloud
Data Cloud experience
Familiarity with developing on other cloud platforms such as Microsoft Azure or Amazon Web Services
Salesforce certifications preferred (e.g., Salesforce Marketing Cloud Consultant)

Responsibilities

Collaborate with stakeholders to understand marketing objectives and develop strategies to achieve them using Salesforce Marketing Cloud
Create engaging content for email marketing, social media, and other digital channels within Marketing Cloud
Design, build, and manage marketing automation workflows, customer journeys, and multi-channel campaigns in Salesforce Marketing Cloud
Develop and maintain data integrations between Salesforce Marketing Cloud and other systems using Data Sync, Data Cloud, or other ETL tools
Utilize scripting languages such as AMPscript and SQL for customization and personalization of marketing communications
Monitor campaign performance metrics and analyze data to optimize targeting, segmentation, and campaign effectiveness
Provide technical expertise and support to marketing teams for campaign execution, troubleshooting, and optimization
Collaborate with cross-functional teams including marketing, sales, and IT to ensure alignment and integration of marketing initiatives