Junior Marketing Strategist

Dean Dorton • Raleigh, NC

9d • Hybrid

About The Position

The Junior Marketing Strategist is responsible for supporting the development and execution of industry-specific marketing strategies that build brand awareness, generate leads, and help position Dean Dorton as a thought leader. This role is ideal for a collaborative and creative marketer who enjoys campaign development, content coordination, and cross-functional teamwork.

The essential duties & responsibilities of the Junior Marketing Strategist role are outlined below in correlation with Dean Dorton’s performance management impact areas.

Technical
Definition: your specialized knowledge & expertise associated with the work you perform for/with clients (note: clients may be internal to Dean Dorton).
Support and contribute to marketing strategy and execution, requiring a variety of tasks that may include:
Assisting in the development of industry-specific marketing strategies in coordination with leadership
Supporting integrated marketing plans including digital campaigns, events, content marketing, and sales enablement
Helping coordinate and develop content such as case studies, blog posts, and email copy
Researching industry trends and competitive activity to inform strategic direction
Utilizing analytics tools to track campaign performance and contribute to reporting

Behavioral
Definition: the behaviors associated with performing your job (interpersonal skills).
Demonstrate collaboration, initiative, and communication in all marketing interactions, requiring a variety of behaviors that may include:
Building strong working relationships with internal teams, service lines, and business developers
Serving as a liaison between marketing and internal departments to ensure alignment
Participating in team brainstorming, project coordination, and marketing meetings
Communicating clearly, accepting feedback, and maintaining professionalism in fast-paced settings
Demonstrating adaptability and accountability in campaign execution

Non-Charge
Definition: the contribution you make to Dean Dorton outside of client work.
Contribute to the growth and innovation of the marketing team beyond day-to-day responsibilities, requiring a variety of efforts that may include:
Participating in internal process improvements and team collaboration initiatives
Representing the firm at industry events and firm-sponsored programs
Supporting cross-training and documentation efforts to improve marketing operations
Assisting with internal communications and culture-building efforts when needed

This position requires occasional travel to Dean Dorton offices or industry events.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 1–3 years of experience in a marketing support or campaign-focused role
• Familiarity with marketing automation tools and CRM platforms (e.g., HubSpot, Salesforce)
• Strong writing and content development skills
• Proficiency in Microsoft Office and project management tools
• Excellent organizational and communication abilities
• Ability to work on multiple projects and meet deadlines in a collaborative team environment

Nice To Haves

• CMS/design platforms (e.g., WordPress, Canva, Adobe Creative Suite – optional)

Responsibilities

• Support and contribute to marketing strategy and execution
• Assist in the development of industry-specific marketing strategies in coordination with leadership
• Support integrated marketing plans including digital campaigns, events, content marketing, and sales enablement
• Coordinate and develop content such as case studies, blog posts, and email copy
• Research industry trends and competitive activity to inform strategic direction
• Utilize analytics tools to track campaign performance and contribute to reporting
• Build strong working relationships with internal teams, service lines, and business developers
• Serve as a liaison between marketing and internal departments to ensure alignment
• Participate in team brainstorming, project coordination, and marketing meetings
• Communicate clearly, accept feedback, and maintain professionalism in fast-paced settings
• Demonstrate adaptability and accountability in campaign execution
• Participate in internal process improvements and team collaboration initiatives
• Represent the firm at industry events and firm-sponsored programs
• Support cross-training and documentation efforts to improve marketing operations
• Assist with internal communications and culture-building efforts when needed

Benefits

• Flexible work schedules and environment
• Unlimited Paid Time Off (PTO)
• Paid family leave, medical leave, and maternity/paternity leave programs
• Retirement benefits, including a best-in-class employer match and automatic profit sharing
• Telemedicine, mental health resources and wellness program reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level