Jr. Digital Marketing Coordinator
About The Position
WebFX is seeking an entry-level candidate for our Marketing team! Our ideal candidate has a bachelor's degree (or will soon have one!), a track record of strong academics, and is excited about all things marketing and client relationship-building. Related experience is awesome to have, but never required - we'll train you on everything you need to know. The Job Responsibilities: What You'll Learn to Do Communicate with Clients (About 40% of your day) Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate Plan and Execute Digital Marketing Strategies (About 35% of your day) Create and execute data-driven SEO strategies and optimizations for your clients Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients Plan content strategy and build outlines for our team of copywriters Manage the planning and execution of CRO projects, and recommend CRO best practices for clients Perform light editing in the backend of client websites to correct errors and implement content Analyze Marketing Campaign Data (About 15% of your day) Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings Perform Marketing Research and Testing (About 10% of your day) Conduct industry research such as competitor analysis and keyword research Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly
Requirements
- A Bachelor's Degree: All majors welcome!
- GPA: 3.4 or above
- Prior experience working, in any field (for example: a part-time job, summer job, internship, etc)
- Strong verbal and written communication skills
- Customer service experience (in any industry)
- Presentation skills
- Analytical and research skills
Nice To Haves
- Digital marketing experience
- Copywriting for the web experience
- Excel/Google Suite
- Google Analytics
- Basic HTML
Responsibilities
- Serve as the direct point of contact for a dedicated list of clients, providing them with industry advice and recommendations to help them achieve their goals
- Build long-lasting relationships with your clients based on trust and rapport, and work to maintain our world-class retention rate
- Create and execute data-driven SEO strategies and optimizations for your clients
- Build and manage PPC (think Google Ads!) campaigns and work to achieve positive results for clients
- Plan content strategy and build outlines for our team of copywriters
- Manage the planning and execution of CRO projects, and recommend CRO best practices for clients
- Perform light editing in the backend of client websites to correct errors and implement content
- Analyze campaign performance data (In Google Analytics and RevenueCloudFX) and prepare monthly reports
- Interpret web analytics, demographic data, market research, and buyer behaviors, and update strategies based on findings
- Conduct industry research such as competitor analysis and keyword research
- Perform A/B, website usability, and conversion rate testing to determine what works best for your client, and provide recommendations accordingly
Benefits
- Comprehensive, On-the-Job Training and Career Development
- Initial "career kickstart" training to learn foundational hard skills over the first few months on the job
- Ongoing advanced training sessions from industry experts as you progress further in your role
- Regular team Lunch-and-Learns in our on-site training amenities
- Career Growth and Upward Progression Paths
- All our Jr-level roles represent the first step on an upward promotional path within WebFX
- Merit-based promotions are abundant for new team members who meet or exceed performance metrics
- Regular 1-on-1 check-ins with a manager to support career growth
- Health, vision, dental, and supplemental insurance with multiple plans and options to choose from, including HSA and FSA options with contribution matching
- 100% Company 401k Matching: Up to 4%
- Generous PTO
- New parent support (and paw-ternity leave!)
- All technology & equipment provided - every FXer receives a tech set-up valued at ~$1500, plus a personal desk fund for any extra touches you want to add to your space!
- 24/7 on-site gym and an employee wellness program including a free FitBit, fitness challenges, and a Headspace account
- Complimentary coffee service by our on-site barista, tea bar, pet-friendly office spaces, casual dress code, surprise catered meals, and more
- Charitable donation matching and local volunteer opportunities
- #FXBuilds program has positively impacted over 15,000 people around the world
- Home buyer program
- Profit sharing
- Personal desk fund
- Green commute benefits
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
