Jr Creative Strategist

Trivium•Toronto, ON

3d•$50,000 - $65,000•Remote

About The Position

The Creative Strategist is responsible for developing and ensuring the fulfillment of the creative pipeline based on company SOPs. This role translates performance goals and audience insights into clear, testable creative direction that drives measurable growth. The Creative Strategist owns the entire creative strategy process, from ideation through execution and analysis. This includes defining winning beliefs, angles, and archetypes, building and maintaining a structured testing roadmap, and ensuring creative assets are organized, tracked, and optimized over time. Success in this role is measured by the ability to generate repeatable creative learnings, accelerate testing velocity, and continuously improve concept-level performance through disciplined strategy, collaboration, and reporting. This role requires someone who is both creative and operationally sharp, capable of moving quickly, managing multiple projects, and understanding how to create content that resonates with ambitious players in the marketing industry. The primary goal of this role is Revenue and Retention Focused.

Requirements

2–5 years of experience in creative strategy, performance marketing, or content strategy within an agency or fast-growth marketing environment.
Experience working closely with media buyers, performance teams, or paid social campaigns, and understanding how creative impacts CPA, CTR, and scale.
Understanding of core performance marketing concepts like funnels, angles, hooks, testing frameworks, and creative iteration.
Ability to translate data and insights into clear creative direction, briefs, and test plans.
Highly organized and detail-oriented, with experience managing creative pipelines, asset tracking, and documentation.
Comfortable working inside tools like Monday, Google Sheets, and Drive to manage requests, reporting, and creative learnings.
Experience using AI tools to accelerate ideation, analysis, and documentation while maintaining strong strategic judgment and creative quality.

Nice To Haves

A strong intuition for what makes ads work, grounded in performance data—not personal taste.
Ability to thrive in fast-paced environments where speed, clarity, and accountability matter.
Effective collaboration with Media Buyers, Project Managers, and editors.
Clear communication skills.
Taking ownership of creative outcomes end-to-end.
Curiosity, structure, and proactivity—constantly learning from performance data, refining ICP understanding, and turning insights into repeatable creative wins.

Responsibilities

Define winning beliefs & angles, map into archetypes, align with Creative Strategy OS.
Plan what to test next (angles, archetypes, formats), aligned with Media Buyer & Director of Performance priorities.
Create creative requests, manage status inside the Creative Pipeline, and coordinate with the Edit Crew.
Maintain creative dossiers, IDs, folders, and creative trackers to prevent loss or duplication.
Deliver creative insights for internal optimization notes and client-facing reports.
Analyze Atria/Cometly reports for concept-level learnings (by angle & archetype, not just ad ID).
Sync with Media Buyers & Project Managers on priorities, timelines, and issues.
Apply Mindset Marketing Playbook to every new brief (relatability, beliefs, objections).