Journey Specialist II

GEICO•Bethesda, MD

13d•$97,375 - $172,200•Hybrid

About The Position

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers. As the Journey Specialist II, you will be responsible for the day-to-day development and execution of email marketing campaigns as well as other digital marketing channels to drive engagement. The ideal candidate will be data-driven, detail-oriented, and creative, with a strong ability to balance hands-on execution with strategic thinking. This is a highly collaborative and hands-on role that requires the ability to execute at the campaign level, build streamlined and repeatable processes, and maintain a clear focus on driving toward “big picture” goals and objectives. This role combines strategic partner engagement and lifecycle marketing with hands‑on development, including programming standalone, automated and journey-based emails using proprietary software and Velocity to deliver personalized, data‑driven messaging at scale.

Requirements

Bachelor's degree in Marketing, Business Administration, Communications, or related field
3+ years of relevant email marketing experience using platforms such as Salesforce Marketing Cloud, Adobe Campaign, Cheetah Digital, Braze, Movable Ink, Validity, etc.
Hands on knowledge of end-to-end email and digital marketing concepts and processes, including but not limited to campaign set up and deployment, copywriting, design, audience targeting and segmentation, deliverability, CRM (Customer Relationship Management), best practices, QA, A/B testing, and legal compliance
Demonstrated ability to work collaboratively with cross-functional teams
Experience with Velocity, HTML, and CSS coding, with a strong foundation in coding fundamentals
Solid understanding of personalization, dynamic content, and data‑driven marketing
Basic knowledge of Adobe Photoshop and Adobe Dreamweaver, or comparable tools
Experience with A/B testing and optimization strategies
Ability to balance multiple projects and changing requirements, with strong troubleshooting skills
Strong proficiency with Microsoft Office, especially Excel and PowerPoint
Highly detail-oriented, data-driven, self-starter, innovative and analytical
Excellent interpersonal, written, and oral communication skills
Proven track record of achieving results in a matrixed environment
Demonstrable aptitude for learning new skills, programs, and processes
Strong organization and project management skills with the ability to manage multiple deadlines and priorities in a fast-paced environment

Nice To Haves

Experience supporting triggered, lifecycle, or behavioral email programs
Familiarity with CRM data structures and marketing data integrations
Basic level knowledge of SQL
Experience in the Insurance, Financial Services, Telecom or other subscription-based businesses

Responsibilities

Develop and execute targeted marketing campaigns using proprietary software and Velocity scripting to create engagement across multiple channels, including email, SMS, push, and digital advertising
Work with team members and cross-functional teams to ensure successful execution of campaigns, develop audiences and creative, and identify strategic growth opportunities by leveraging data and insights.
Utilize customer data and segmentation with conditional logic, dynamic content and personalization rules to personalize messaging and increase relevance
Ensure accurate rendering and functionality across devices, browsers, and email clients
Conduct thorough QA testing and troubleshoot rendering, logic, or deliverability issues
Conduct ongoing A/B testing to optimize campaigns and increase the effectiveness of marketing programs.
Develop strong working relationships and collaborate with internal and external partners and product owners to understand and translate their vision into actionable business requirements and scalable solutions.
Analyze and monitor campaign performance. Provide recommendations and apply learnings to optimize future campaign performance
Maintain thorough documentation of campaigns and processes and adhere to GEICO email development standards and best practices
Develop and maintain reusable email templates and modular components
Act as subject matter expert and communicate performance results, strategy, and make recommendations to internal partners. Contribute to business reviews
Own and lead deep sales‑enablement integrations between email marketing platform and CRM tool
Stay current with industry trends and best practices
Other projects as assigned