Journey Orchestration Lead

Everpure•Santa Clara, CA

15h•Onsite

About The Position

As the Journey Orchestration Lead, you will be the architect of Everpure’s personalized buyer experience, transforming static campaigns into a dynamic, one-to-one marketing engine. You’ll sit at the critical intersection of Marketing Data Strategy and Campaign Execution, using our Customer Data Platform (CDP) to trigger high-impact, real-time interactions across all global channels. By partnering with Product Marketing and Data Science, you will ensure every touchpoint feels intentional, moving our audience from initial research to loyal partnership through sophisticated automation.

Requirements

Expert Marketing Automation Mastery: Advanced, hands-on proficiency in B2B marketing automation (specifically Marketo Engage) and a deep understanding of how to integrate these tools with Salesforce and data warehouses.
Data-Driven Orchestration Skills: Proven ability to translate complex data schemas, predictive scores, and CDP outputs into actionable journey logic and segmented audience triggers.
Strategic Process Leadership: A track record of redesigning cross-functional processes and influencing stakeholders across Sales, Marketing, and Digital Transformation to build scalable buyer experience frameworks.
Analytical Rigor: Strong fluency in multivariate testing and optimization techniques, with the ability to turn in-journey metrics into strategic recommendations for leadership.

Responsibilities

Architect Multi-Channel Journeys: Partner with Journey Managers and Product Marketing to design and blueprint end-to-end automated maps that guide key buyer personas through the Everpure Platform ecosystem.
Define "Next Best Action" Logic: Design and implement the complex business rules within our CDP and marketing automation tools that dictate real-time engagement based on specific behavioral and demographic signals.
Drive Real-Time Activation: Lead the build, QA, and deployment of event-triggered programs in Marketo and Adobe, ensuring seamless delivery of dynamic content across web, paid media, and email channels.
Optimize Performance & Conversion: Establish a rigorous A/B testing roadmap and monitor journey health to identify bottlenecks, providing actionable insights that improve conversion rates and progression through the sales funnel.
Govern Global Standards: Own the naming conventions, quality control, and data compliance (GDPR/CCPA) for all automated assets to ensure a flawless and scalable global execution framework.