JEFE DE ESTRATEGIA COMERCIAL MULTICATEGORIAS | STAFF MX
About The Position
Arca Continental Bebidas México produces, distributes, and markets The Coca-Cola Company beverages in Mexico, serving consumers through a diverse portfolio that includes soft drinks, water, juices, hydration beverages, and energy drinks. The company describes its work environment as dynamic and focused on innovation, operational excellence, sustainability, and talent development. The Jefe de Estrategia Comercial Multicategorías plans and establishes activities and guidelines for channel execution and development strategies. The position supports successful execution standards, customer loyalty, and profitability by increasing sales volume and market share, with a focus on marketing and growing Arca Continental México’s multi-category portfolio.
Requirements
- University degree in Industrial Engineering, Business Administration, or a related engineering field; degree or professional license required.
- Advanced English.
- Experience in data analysis, commercial operations, sales, and market execution.
- Advanced Excel.
- Advanced PowerPoint.
- Advanced data analysis.
- Intermediate sales knowledge.
- Intermediate commercial knowledge.
- Intermediate knowledge of market development.
- Intermediate market execution knowledge.
- Basic personnel administration knowledge.
Nice To Haves
- Python.
- Power BI.
Responsibilities
- Establish, ensure, and direct execution policies and guidelines across channels that sell multi-category products, standardizing sales-force routines across business units to increase volume, market share, and profitability at each point of sale.
- Plan, determine, and standardize channel- and customer-specific activation strategies using point-of-sale communication and activation materials, along with execution routines, to achieve the required execution standards in each channel.
- Analyze, define, and manage market segmentation strategies for the traditional channel and other channels selling the multi-category portfolio, addressing consumer needs according to consumption occasion.
- Create, ensure, and coordinate training programs to communicate channel strategies and execution standards, and provide customer training to develop the capabilities of the sales force and customers.
- Establish and manage processes and mechanisms to improve administration of multi-brand assets and budgets and generate greater value from investment for each customer.
- Identify, create, and execute innovation processes focused on digitizing communication and administration to continually improve multi-brand commercial processes.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
