Issues-Based Digital Campaigns Advisor

ExxonMobil • Washington, WA

10h

About The Position

At ExxonMobil, our vision is to lead in energy innovations that advance modern living and a net-zero future. As one of the world’s largest publicly traded energy and chemical companies, we are powered by a unique and diverse workforce fueled by the pride in what we do and what we stand for. The success of our Upstream, Product Solutions and Low Carbon Solutions businesses is the result of the talent, curiosity and drive of our people. They bring solutions every day to optimize our strategy in energy, chemicals, lubricants and lower-emissions technologies. We invite you to bring your ideas to ExxonMobil to help create sustainable solutions that improve quality of life and meet society’s evolving needs. Learn more about our What and our Why and how we can work together . About Houston ExxonMobil's state-of-the-art campus north of Houston serves as home to its Upstream, Product Solutions and Low Carbon Solutions businesses and their associated service groups. The facility opened in 2014 and accommodates more than 10,000 employees and visitors. By bringing many global functional groups together, the campus provides employees with the tools and capabilities needed today, and in the future, to achieve business objectives and accelerate the discovery of new resources, technologies and products. It was designed to foster improved collaboration, creativity and innovation and enhance the company’s ability to attract, develop and retain the top talent in the industry. The campus is located in Spring, Texas, on 385 wooded acres immediately to the west of Interstate Highway 45 (I-45), at the intersection of I-45 and the Hardy Toll Road, approximately 25 miles from the cultural vibrancy of downtown Houston. The campus was constructed to the highest standards of energy efficiency and environmental stewardship. Its design incorporates extensive research into best practices in building and workplace design through extensive benchmarking of the world’s top academic, research, and corporate facilities. Learn more about what we do in Houston here What role you will play in our team Hands-on leader to build and run high-impact, issues-based, policy-informed digital campaigns that shape perception and drive engagement across our B2B audiences and targeted stakeholders. This role will own end-to-end campaign strategy, development, execution, and measurement—spanning paid, owned LinkedIn, and digital channels—to advance our brand narrative in a complex energy and petrochemical sector environment. The ideal candidate brings 8–10 years leading issues-based and advocacy-driven digital campaigns in, blending deep marketing and brand expertise with modern advocacy tools and platforms. DC political campaign experience (or equivalent policy/advocacy campaign background) is required. Position based in Washington D.C. or Houston, Texas

Requirements

• 8–10 years leading issues-based, advocacy, or policy-driven digital campaigns from strategy through execution and measurement—in B2B contexts
• Proven marketing and brand background with demonstrated ability to translate complex, technical, or policy-heavy topics into clear, compelling brand narratives
• DC political campaign experience or experience within public affairs, issue advocacy, or policy communications
• Expertise across modern digital platforms (paid social, programmatic/display, search, video, email/marketing automation, web/SEO) and advocacy tools (e.g., grassroots mobilization, petitioning/patch-through calling platforms, legislator lookup)
• Strong command of audience strategy and segmentation: ABM, stakeholder mapping, and intent-based targeting
• Advanced analytical skills: campaign attribution, brand lift, audience reach/quality, sentiment, and funnel performance; comfort building dashboards and narratives from data
• Experience working in regulated or complex sectors (energy, industrials, infrastructure, or similar), collaborating closely with Policy, Legal, and Corporate Affairs
• Exceptional storytelling and writing skills; can craft concise, on-brand messages under time pressure
• Demonstrated agency/vendor leadership, budget management, and cross-functional influence
• B.S. degree is required
• Strategic & Policy-Savvy: Connects policy dynamics to brand outcomes; can scenario-plan and manage risk
• Operator’s Mindset: Moves from strategy to execution swiftly; sets clear workflows and SLAs
• Data-Driven: Obsessed with hypotheses, testing, and measurable outcomes
• Creative Storyteller: Simplifies the complex; advocates for high-quality content and design
• Stakeholder Leadership: Influences without authority; aligns senior leaders and cross-functional teams
• Bias for Compliance: Balances speed with governance and platform policy adherence
• Brand & Reputation Lift: Awareness, favorability, trust, thought leadership perception among target segments
• Audience Quality & Engagement: Target reach, qualified traffic, time on page, content completion, return visits
• Advocacy Outcomes: Stakeholder actions (e.g., sign-ups, toolkit downloads, event attendance), legislator/stakeholder engagement proxies where appropriate
• Governance & Risk: Policy/claims compliance, approval cycle times, and platform policy adherence

Nice To Haves

• Energy sector familiarity (upstream/midstream/downstream, power, renewables, low carbon solutions, carbon markets, LNG, hydrogen, etc.).
• Experience with ABM platforms (e.g., Demandbase/6sense), automation/CRM (e.g., Marketo, Pardot, Eloqua; Salesforce), social listening/monitoring (e.g., Talkwalker/Kohros, Sprinklr), analytics/BI (e.g., GA4, Looker/Power BI/Tableau), and A/B testing tools
• Background in crisis/rapid response digital, brand reputation management, or high-scrutiny communications

Responsibilities

• Own the campaign strategy for issues-based initiatives: translate policy developments and stakeholder insights into compelling digital narratives and audience journeys
• Lead end-to-end execution across paid, owned LinkedIn, and digital: content strategy, media planning and buying, creative direction, testing, optimization, and reporting
• Build audience and stakeholder programs targeting high valued decision-makers, policy influencers, trade groups, investors, partners, and other valued stakeholders
• Leverage modern advocacy & martech stacks (e.g., grassroots mobilization/advocacy tools, account-based marketing, marketing automation, CRM, social listening, and brand lift measurement)
• Partner cross-functionally with P&GA Government Affairs, Policy, Legal, Communications, Product/Business Units, Investor Relations, and Brand to ensure message alignment and risk management
• Lead content performance: develop issue-specific content (short-form, thought leadership, video, data visualizations, landing pages), and drive channel-specific optimization
• Manage agencies and vendors across media, creative, research, and advocacy platforms; negotiate scopes, steward budgets, and hold partners to performance standards
• Establish measurement frameworks: set objectives and KPIs, create test-and-learn roadmaps, and report impact to senior leadership with clear insights and recommendations
• Monitor the policy and media environment to quickly pivot narratives, update creative, and deploy rapid-response campaigns when appropriate
• Ensure governance and compliance across claims, disclosures, and platform policies; partner with Legal/Compliance on approvals

Benefits

• Pension Plan: Enrollment is automatic and at no cost to you. The basic benefit is a monthly annuity to be paid to you in retirement for the rest of your life
• Savings Plan: You can contribute between 6% and 20% of your pay and are encouraged to enroll right away. If you contribute at least 6% to your savings plan, the Company will contribute a 7% match
• Workplace Flexibility: We have several programs such as “Flex your Day”, providing ad-hoc flexibility around when and where you work, as well as longer-term programs such as leaves of absence and part-time work
• Comprehensive medical, dental, and vision plans
• Culture of Health: Programs and resources to support your wellbeing
• Employee Health Advisory Program: Provides confidential professional counseling for you and your family, including tools and resources promoting mental health and resiliency at no additional cost to you
• Disability Plan: Income replacement for when you cannot work due to illness or injury occurring on or off the job. Enrollment is automatic and at no cost to you

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level