Marketing Specialist (Digital & Campaigns)

Resource Area for Teaching•San Jose, CA

5d•Hybrid

About The Position

RAFT is looking for a multi-talented Marketing Specialist who can think strategically and bring ideas to life. This is a hands-on role where you’ll partner closely with our Marketing & Communications Manager and report to the Director of Strategic Growth. From shaping ideas to executing campaigns, you’ll be involved every step of the way. That includes writing copy, building and launching campaigns, managing SEO, supporting our website, tracking performance, and using insights to continuously improve. We’re less focused on impressive job titles and more interested in how you think and work. We’re looking for someone who is curious, resourceful, and proactive, someone who learns quickly, uses AI tools as a natural part of their workflow, and is excited about making an impact through STEAM education.

Requirements

2-4 years of hands-on experience in digital marketing - campaigns, content, SEO, or a combination. Show us work, not just a resume.
Solid understanding of SEO fundamentals applied in practice - keyword research, on-page optimization, GA4, Google Search Console. The more hands-on experience, the better.
Understands how websites work - site structure, page hierarchy, CMS operations in WordPress or equivalent. Enough knowledge to contribute meaningfully to the website project and collaborate effectively with the team.
Strong writing ability - clear, purposeful, audience-aware. You write for results, not for applause.
Video production at both levels: short-form social content and higher-quality brand video. Portfolio or examples required.
Working knowledge of Growth-to-Market fundamentals - buyer journey, funnel stages, how marketing and BD connect.
Highly proficient with AI tools and genuinely excited to keep up as they evolve. You do not wait to be trained on new tools, you explore them yourself. AI is how you work, not something you use occasionally.
Familiar with social media platforms and how to build a content strategy, not just a posting schedule.
Experience with building and deploying email campaigns in MailChimp or equivalent.

Nice To Haves

Fast learner who is comfortable with ambiguity and building as you go
Hands-on and proactive, you take initiative and move work forward
Results-driven and focused on what actually works
Strong collaborator who builds relationships across teams
Reliable, responsive, and follows through
Confident, thoughtful, and brings ideas to the table

Responsibilities

Plan and execute end-to-end digital campaigns that drive awareness, engagement, and revenue
Define goals, target audiences, and channel strategy, then measure and optimize performance
Own and manage a content calendar across key platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok)
Create content aligned to campaign goals and audience needs
Produce short-form and long-form video for social, campaigns, and storytelling
Use AI tools to support content creation, editing, and performance optimization
Help build and scale RAFT’s video and digital marketing capabilities
Own and execute SEO strategy, including keyword research, on-page optimization, and performance tracking
Bring SEO capabilities in-house and continuously improve search performance
Contribute to website strategy, structure, and content to enhance user experience and results
Support website updates and content management (WordPress or similar CMS)
Develop clear, compelling content across the full funnel, including emails, landing pages, social, and campaigns
Translate ideas into effective messaging without requiring detailed direction
Build and manage email campaigns end-to-end (segmentation, setup, scheduling, reporting)
Ensure content aligns with audience, channel, and stage of the journey
Partner with Business Development to create content that supports pipeline growth and conversions
Develop materials such as email sequences, one-pagers, partner assets, and event content
Align marketing efforts to revenue, partnerships, and mission impact
Collaborate across departments (Education, Development, Store, Operations) to support campaigns and initiatives
Create a variety of marketing assets, including flyers, emails, and event materials
Contribute where needed in a hands-on, collaborative environment