Digital Marketing Specialist

Merchology•Plymouth, MN

22h•$55,000 - $62,000•Hybrid

About The Position

Mur-chol-uh-jee | The science of company merch; the skill of creating and delivering custom-branded apparel and corporate gifts around the world.} Merchology is a leading eCommerce retailer in B2B sales of co-branded merchandise including apparel, headwear, drinkware, gifts, and accessories. We are family-owned, people-powered, and we are adding to our #MerchTeam at our renovated HQ in Plymouth, MN. Come see why we are a three-time Star Tribune Top Workplaces award winner! We are seeking a Digital Marketing Specialist to join our marketing team. Reporting to the Marketing Manager, the Digital Marketing Specialist will support campaigns through content creation and cross-channel execution that strengthens Merchology’s brand presence, promotes retention, and helps drive qualified leads for customer acquisition. This position is a great opportunity for someone with early digital marketing experience who wants to grow their skills across multiple channels in a fast-growing eCommerce environment.

Requirements

Bachelor’s degree in marketing, communications, English, or a related field.
0-2 years of experience in digital marketing, communications, or a similar role
Excellent written and verbal communication and storytelling skills, with the ability to articulate complex ideas, collaborate effectively with cross-functional teams, and tailor messaging across channels.
Experience executing communication plans for campaigns and cross-functional initiatives.
Strong understanding of digital marketing channels and content best practices.
Familiarity with marketing tools such as CRM systems, email marketing platforms, and CMS; experience with HubSpot and Shopify is a plus.
Ability to thrive in a fast-paced environment, manage multiple priorities independently, and adapt to new content trends.
Proactive, enthusiastic self-starter with a creative approach to problem solving.
Ability to successfully contribute and collaborate in both in-person and remote work environments.

Nice To Haves

Familiarity with marketing tools such as CRM systems, email marketing platforms, and CMS; experience with HubSpot and Shopify is a plus.

Responsibilities

Support execution of multi-channel communication plans with direction from Marketing Manager including lookbook launches, ongoing campaigns, and seasonal initiatives across email, websites, social, paid, and print channels.
Create compelling messaging and content primarily for email, website, social, paid, and print channels (ex. LinkedIn newsletters, online articles, email copy)
Help coordinate marketing efforts and create content that supports customer acquisition and retention in collaboration with the Sales and Ecommerce teams.
Partner closely with Product Strategy, Brand Activation, and Customer Success teams to develop communications materials to support cross-functional initiatives, including both broad marketing initiatives and targeted account-based efforts.
Develop an understanding of the CRM lead lifecycle to support lead tracking, campaign coordination, and updates to marketing channels (ex. Automated email programs).
Support website content updates (ex. articles) and SEO/GEO initiatives that improve Merchology’s organic visibility to help drive qualified traffic to Merchology.com.
Report on marketing performance metrics across channels, primarily email, social, and lead activity, to monitor communication effectiveness using performance data.

Benefits

Generous PTO (18 days per year)
8 company-paid holidays
Hybrid work schedule for select departments
40 hours of paid volunteer time
401(k) with match
Medical and dental insurance options, FSA, and HSA (with company HSA match), Critical Illness and Hospital Indemnity, Short- and Long-Term disability insurance options
Company-paid life insurance
Company-sponsored social events
Premium brand partner discounts
Employee-led Committees