IQOS Brand Expert

The Story House•Fort Lauderdale, FL
•Onsite

About The Position

The IQOS Expert creates exceptional experiences for verified legal-age adult nicotine consumers through empathetic, meaningful conversation, active listening, tailored guidance, accurate product explanation and The Perfect Guided Trial. The role builds value by helping consumers understand IQOS, work through uncertainty and make an informed decision without pressure. Success comes from trust, relevance, disciplined follow-through and uncompromising compliance.

Requirements

  • Must be 21+.
  • Valid driver’s license with a clean driving record.
  • Company vehicle provided for local travel required as part of the role.
  • Ability to stand for extended periods and lift up to ~80 pounds.
  • Availability to work evenings, nights, and weekends.

Nice To Haves

  • Bilingual Spanish/English preferred; additional languages are a plus.
  • Notable experience in high-touch customer, consumer, hospitality, retail, service, experiential, or regulated environments, with premium consumer experience strongly preferred.
  • Experience conducting demonstrations, consultations, trials, or high-consideration product conversations.
  • Experience supporting customer adoption, behavior change, or ongoing service relationships.
  • Experience working within compliance requirements, policies, or regulated environments.
  • Ability to work a flexible schedule, including evenings, nights, and weekends based on consumer traffic and event demands, and travel locally as required.
  • Detailed IQOS and HEETS knowledge.
  • Company systems, CRM, reporting and operational routines.
  • Market-specific activation, retail and follow-up processes.

Responsibilities

  • Welcome and engage verified legal-age adult nicotine consumers in a personable, respectful and relevant way.
  • Use open and clarifying questions to understand routines, needs, preferences, questions and barriers before presenting information.
  • Explain IQOS and HEETS accurately using approved facts, language, tools and materials.
  • Conduct The Perfect Guided Trial, adapting pace and depth while keeping approved content unchanged.
  • Build confidence through patient guidance, practical support and appropriate hand-holding.
  • Recognize hesitation, explore the underlying barrier and respond, follow up or escalate appropriately.
  • Support informed decisions without pressure, overpromising or unsupported claims.
  • Provide appropriate follow-through after trial or conversion in line with approved processes.
  • Capture required interaction and outcome information accurately in approved systems.
  • Complete onboarding, certification and ongoing learning requirements.
  • Seek coaching, practice openly and apply feedback quickly.
  • Maintain product, device, material and consumer-area readiness.
  • Follow schedules, attendance, reporting, inventory and administrative routines accurately.
  • Share recurring consumer questions and barriers with the Supervisor.
  • Support team learning by contributing compliant examples and practical insights.
  • Engage only verified legal-age (21+) adult nicotine consumers.
  • Use only approved information, claims, language, materials and systems.
  • Keep personalization within approved communication guardrails.
  • Protect consumer privacy and never include identifying consumer information in stories or reflective materials.
  • Never trade compliance for conversion or any performance outcome.

Benefits

  • Competitive wage, commensurate with experience.
  • Bonus compensation tied to established KPIs and performance measures.
  • Company vehicle provided for local travel required as part of the role.
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