IPP Category Strategy Director

Konica Minolta Business Solutions, U.S.A., Inc.•Atlanta, GA

1d•Hybrid

About The Position

Konica Minolta is currently recruiting for an Industrial & Production Print Category Strategy Director! The IPP Category Strategy Director is the Subject Matter Expert for the Packaging & Labeling product lines. This role will help drive strategic initiatives to help current customers and unlock new opportunities.

Requirements

10+ years of solid experience within the graphic arts, commercial / production print, or labels / packaging arena
3-5+ years of experience in the inkjet, packaging and label market, preferably in a sales and/or product management role
Ability to travel domestically up to 75% of the time, including overnight stays.
Ability to sit, stand, and operate a computer and telephone for extended periods.
Capacity to lift up to 25 lbs. (e.g., marketing collateral, product samples, or demo equipment) as needed.
Must be able to participate in and present at trade shows, customer sites, and industry events.
Strong knowledge of labeling and packaging applications (digital, flexo, inkjet, or offset printing technologies).
Proven track record of developing product strategies that directly support sales growth.
Familiarity with Salesforce.com and pipeline management best practices.
Excellent analytical, strategic thinking, and problem-solving skills.
Exceptional communication and presentation skills with the ability to engage executives, customers, and cross-functional teams.

Nice To Haves

Bachelor's Degree preferred
Experience working in a matrixed, global organization is highly desirable.

Responsibilities

Define and execute the long-term product strategy for the packaging and label segment.
Analyze industry trends, competitor offerings, and emerging technologies to identify opportunities for innovation and differentiation.
Collaborate with leadership to develop market-entry strategies, pricing models, and positioning for packaging and label solutions.
Partner with marketing and business development to create value propositions, sales tools, and campaign content that drive adoption and growth.
Work with sales teams to ensure healthy pipeline development across the packaging and label category.
Continuously assess the pipeline 120-180 days out to identify headwinds / tailwinds, and communicate insights to sales leadership, marketing, and cross-functional teams to drive corrective action programs and targeted promotions.
Monitor and analyze the sales funnel, identifying gaps, conversion bottlenecks, and opportunities to accelerate deal progression.
Provide deal support and expertise on product positioning for key strategic opportunities.
Partner with Area Vice President(s) to design account-based growth strategies within the packaging and label segment.
Serve as a subject matter expert (SME) for packaging and label products in customer and industry forums.
Engage directly with key accounts to capture feedback and translate customer insights into product strategy.
Build strong relationships with industry associations, trade shows, and thought leaders to influence market perception.
Provide regular insights to leadership on product and sales performance, making strategic adjustments as needed.
Drive initiatives that expand share of wallet with existing customers and unlock new market opportunities.