Investment Product Marketer, Alternative Investments - Assistant Vice President / Vice President

iCapital•New York, NY

5d•Hybrid

About The Position

We are seeking an Assistant Vice President or Vice President, Product Marketer to support the commercialization of our Alternative Investments platform across private wealth channels. This role partners closely with Distribution, ISG and Research to execute fundraising campaigns, drive lifecycle marketing initiatives, and deliver compelling advisor engagement programs. This individual will help translate complex alternative investment strategies into clear, differentiated messaging and scalable marketing programs that support capital raising efforts and deepen advisor adoption across RIAs, independent broker-dealers, private banks, and enterprise wealth platforms.

Requirements

Bachelor’s degree in business, marketing, or a related field
7-10+ years of relevant professional experience in financial services (e.g. investment management, product marketing within financial services with a focus on alternative investments, private market funds, or similar products
Broad understanding of how to effectively market to wealth managers
Proven ability to build strong, trusted relationships with internal teams.
Exceptional written and verbal communications skills for storytelling and ability to simplify complex concepts
Strong attention to detail and accuracy in all deliverables
Able to work independently and collaboratively, manage multiple projects and prioritize effectively in a fast-paced team environment
General knowledge and understanding of FINRA and SEC marketing and advertising guidelines

Nice To Haves

Experience with 1940act funds and private markets a plus

Responsibilities

Support end-to-end marketing strategy and execution for fundraising campaigns across alternative investment offerings.
Execute lifecycle marketing initiatives to sustain engagement throughout the fundraising period and beyond close.
Support launch and ongoing promotion of Research insights and model portfolios, ensuring they are integrated into broader alternative investment campaigns and advisor communications.
Partner with Distribution teams to align marketing efforts with capital raising priorities
Develop differentiated positioning and messaging that resonates across distinct wealth channels and advisor segments based on where they are in the journey
Support targeted marketing programs for RIAs, IBDs, private banks, and enterprise wealth firms.
Assist in segmenting advisor audiences and tailoring messaging based on sophistication level and portfolio construction needs.
Help identify opportunities to increase penetration within key distribution channels.
Develop and maintain sales enablement materials including pitch decks, brochures, videos, webinars, conference materials, portfolio construction insights, case studies
Create educational content to support advisor understanding of alternative investments
Ensure marketing materials align with Distribution priorities and support advisor conversations.
Collaborate with Research and ISG to translate market insights into compelling, advisor-focused content.
Support development of multi-format materials (white papers, webinars, digital campaigns, conference materials).
Reinforce the firm’s positioning within private markets and advisor portfolio construction conversations.