Ford Internet Sales Manager

Schomp Automotive Group•Aurora, CO

5d•Onsite

About The Position

The Internet Manager is an experienced professional with understanding of sales operations and importance of the internet process, lead cultivation and disbursement, CRM utilization, customer service skills, and strong leadership skills. This role will assist the General Sales Manager in customer lead data tracking, ensuring an exceptional customer experience at all times. The Internet Manager is responsible for the daily operations of the Internet department and will support the Sales team with the completion of daily internet goals.

Requirements

At least 2 years of automotive sales experience
Proven demonstrable experience in exceeding automotive internet sales KPIs such as lead to show, close on shown, etc.

Nice To Haves

Understanding of sales operations
Understanding of the importance of the internet process
Lead cultivation and disbursement skills
CRM utilization skills
Customer service skills
Strong leadership skills

Responsibilities

Review and follow-up on previous day internet leads for proper process, including videos, test opt-ins, compelling content, accolades, testimonials.
Verify the recording in CRM of all events in processing leads up to and including appointments.
Manage lead distribution strategy to Sales team; drive process to follow-up unsold appointments.
Audit Internet leads to verify leads are properly sorted into New/Used/Full line buckets.
Report all relevant traffic, traffic to lead sources, lead sources, lead to appointment ratios, and all relevant metrics for both sales and service to GSM and GM daily.
Create and update communication formats email/scripts, as needed.
Track store appointment volume and report to GSM and GM daily.