International Marketing Analyst - South Korea

Fisher Investments • Plano, TX

9d • Onsite

About The Position

The Global Marketing Department is seeking an International Marketing Strategy and Planning Analyst focused on South Korea. This role is based in our U.S. offices and reports directly to the Associate Vice President of Strategy and Planning. The analyst will collaborate with other international marketers, internal departments, and external agencies. The primary responsibility is to manage Fisher Investments' marketing efforts in South Korea, encompassing performance analysis, reporting, campaign development, and testing. This position offers significant growth opportunities within the Global PCG Marketing Group.

Requirements

• 3+ years of experience in digital marketing, with a strong focus on performance-based lead generation.
• Bachelor's degree or equivalent combination of education and experience.
• Experience working in South Korea or a solid track record of marketing to South Korean consumers.
• Fluency in both Korean and English, written and verbal.
• Highly detail-oriented, with the ability to perform quality control on Korean-language materials, including ads, offers, and landing pages.
• Strong analytical mindset with a data-driven approach to performance marketing.
• In-depth local knowledge of South Korean culture and society.

Responsibilities

• Support external and internal partners in developing, completing, and reporting on lead generation campaigns to achieve goals.
• Lead the marketing relationship with external media agency partner(s) in all aspects, including optimization, content localization, creative and landing page development, and testing.
• Manage operational tasks such as budgeting, forecasting, reporting, contract routing, and auditing.
• Collaborate with the in-house marketing agency, fishtank, to support creative and landing page development and testing for South Korea.
• Conduct competitor and market research to ensure local social and political trends are incorporated into marketing campaigns, evaluate, and communicate new opportunities.
• Build performance reports using marketing reporting dashboards and present findings and identified opportunities to Senior Executive Management.
• Oversee reputational risk by adhering to established P&Ps and compliance requirements for South Korea.
• Identify potential process improvements, recommend solutions, and lead implementation projects to enhance results.
• Work within a fun and engaging multicultural team environment, collaborating with global team members on various tasks and project initiatives.

Benefits

• 100% paid medical, dental and vision premiums for you and your qualifying dependents
• A 50% 401(k) match, up to the IRS maximum
• 20 days of PTO, plus 10 paid holidays
• Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care
• Opportunities for personal and professional development
• Hybrid work from home program (eligibility based on role, tenure, and performance)

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree