International Field Marketing Lead | Fully Remote UK

HireVue

8d•Remote

About The Position

We are looking for an exceptional GTM leader to spearhead our international field marketing strategy across EMEA and APAC. At Hirevue, we believe talent is our greatest advantage. In this role, you won't just keep the marketing engine running—you will be a vital strategic partner to the business. You will bridge the gap between global strategy and local execution, collaborating closely with Sales, Customer Success, BDR, and Product Marketing teams to design and scale high-impact, integrated programs that accelerate pipeline, drive regional growth, and create unforgettable customer experiences. Whether you are an ambitious Senior Manager ready to take your next career step, or a seasoned Director looking to drive cross-border GTM strategy for a leading global SaaS brand, this is your platform to make a measurable, highly visible impact.

Requirements

7 to 10+ years of proven success in B2B SaaS demand generation, field marketing, or regional marketing leadership.
Hands-on experience supporting and growing B2B technology pipelines across EMEA and/or APAC markets.
Expertise in stakeholder management, possessing the executive presence to partner directly with Sales VPs, directors, and enterprise customer leaders.
Proven track record of designing high-touch executive experiences, customer programs, and targeted ABM plans.
Highly comfortable navigating modern marketing ecosystems, including Salesforce, HubSpot, webinar/event platforms (such as Goldcast), and attribution tools.
Ability to thrive in fast-paced, high-growth environments where you can blend strategic long-term thinking with agile, day-to-day execution.
Must be able to work from home in an environment free from distractions, where they can attend virtual video meetings.
Must have a BYOD (Bring Your Own Device) policy, HireVue uses Google User Enrollment, which ensures personal apps and data are kept separate from work apps and data should you choose to use your personal device for work purposes.

Nice To Haves

Ambitious Senior Manager ready to take your next career step, or a seasoned Director looking to drive cross-border GTM strategy for a leading global SaaS brand.

Responsibilities

Develop, execute, and scale our international field marketing roadmap across EMEA and APAC, aligning every marketing investment directly to regional pipeline objectives.
Act as the primary marketing liaison to International Sales, Customer Success, and BDR leadership, building tight alignment on target account strategies, territory plans, and campaign priorities.
Establish best practices and playbooks that ensure a premium, consistent customer experience across all regional marketing programs.
Partner with central Demand Gen, Product Marketing, and Digital teams to launch multi-channel campaigns tailored for localized markets.
Own the end-to-end strategy and execution for regional field events, executive roundtables, webinars, and partner co-marketing programs.
Create and launch tailored account-based marketing (ABM) and industry-specific programs to land, expand, and accelerate high-value enterprise opportunities.
Discover and showcase international success stories, partnering with local CS and Brand teams to build a powerful network of regional customer advocates.
Curate peer-to-peer engagement opportunities and exclusive executive networks that strengthen long-term corporate relationships.
Define, track, and report on key marketing performance indicators (KPIs) including pipeline contribution, customer engagement metrics, and regional program ROI.
Use performance data, market insights, and real-time sales feedback to continually refine our international investments and campaign strategies.