Intermediary Channel Marketing, Senior Associate,

Morgan Stanley•Boston, NY

12d

About The Position

Morgan Stanley Investment Management (MSIM) is seeking a Senior Associate to develop and execute channel marketing strategies supporting the firm's intermediary distribution business, with a specific focus on alternative investment solutions. This role is crucial for driving advisor engagement, supporting fundraising efforts, and increasing awareness of MSIM's alternatives capabilities across various channels like broker-dealers, wirehouses, banks, and RIAs. The Senior Associate will collaborate with MSIM Marketing, Alternatives Product Marketing, and Sales teams to lead the execution of alternatives-focused campaigns, communications, events, and sales enablement initiatives. They will also partner with Channel Marketing colleagues on broader intermediary marketing programs. Experience in intermediary channel marketing is essential, and alternatives marketing experience is preferred.

Requirements

Bachelor's degree or equivalent experience.
5–8 years of marketing experience within asset management or financial services.
Demonstrated experience developing and executing marketing programs for intermediary distribution channels, including broker-dealers, RIAs, wirehouses, and banks.
Strong understanding of intermediary sales and marketing dynamics, advisor engagement strategies, and channel-based marketing programs.
Excellent project management skills with the ability to manage multiple initiatives simultaneously.
Strong written, verbal, and presentation skills.
Proven ability to build relationships and collaborate across sales, product, marketing, and investment teams.
Results-oriented mindset with experience measuring and optimizing marketing effectiveness.

Nice To Haves

Experience with alternative investments, private markets, private credit, private equity, hedge funds, real assets, or related investment solutions preferred.

Responsibilities

Serve as the primary Channel Marketing partner for the Alternatives business, supporting the marketing needs of the Alternatives sales organization and associated business priorities.
Develop and execute marketing programs that support alternative investment strategies and solutions, including product launches, fundraising campaigns, thought leadership initiatives, advisor education programs, webinars, and events.
Partner closely with Alternatives Product Marketing and sales leadership to translate business objectives into effective intermediary marketing strategies and deliverables.
Create and manage marketing campaigns across digital, email, content, social, and event channels designed to drive awareness, engagement, and demand among financial advisors.
Collaborate with other Channel Marketing managers to incorporate alternative investment capabilities into broader intermediary campaigns and sales initiatives.
Lead the marketing support and promotion of conferences, roadshows, webinars, due diligence events, and other advisor-facing programs.
Manage channel marketing deliverables from concept through execution, partnering with creative, editorial, digital, compliance, and production teams.
Develop campaign measurement and reporting frameworks to evaluate effectiveness and identify opportunities for optimization.
Build strong relationships across Sales, Product Marketing, Compliance, Legal, and Marketing to ensure coordinated execution and a consistent client experience.
Assist the Channel Marketing team with other strategic initiatives and special projects.