Interim Director, Marketing

United Aesthetics Alliance•Los Angeles, CA

1d•Hybrid

About The Position

United Aesthetics Alliance (UAA) is seeking an Interim Director, Marketing Strategy & Performance for a temporary, full-time role anticipated to last approximately six months, with flexibility. This position will provide immediate strategic and operational leadership for UAA’s marketing function, ensuring continuity and stabilization of existing marketing plans, processes, and reporting. The role requires a blend of strategy and hands-on execution, focusing on maintaining and improving the marketing engine during the interim period. Key responsibilities include overseeing platform-wide marketing priorities, cross-channel campaigns, promotional planning, and measurement infrastructure. The Interim Director will also manage field marketing, including events and local activations, and serve as the primary marketing lead for UAA’s Midwest practices. This role reports directly to the VP of Marketing.

Requirements

Bachelor's degree in Marketing, Communications, or a related field
9+ years of progressive marketing experience, with demonstrated success stepping into leadership roles that require both strategy and hands-on execution
People leadership experience required; interim, fractional, consulting, or transitional leadership experience preferred
Proven ability to build and manage marketing processes, vendor/agency relationships, and cross-functional workflows
Excellent agency and vendor management experience with a track record of holding partners accountable and driving performance
Analytics background with demonstrated ability to build reporting infrastructure, interpret performance data, and translate insights into action
Project management skills with the ability to quickly assess priorities, manage multiple deadlines and stakeholders, and create structure in a time-bound assignment
Field marketing experience including events & partnership management
Proficiency with marketing platforms including Google Analytics, Google Ads, CRM tools, email/SMS platforms, and social media management tools
Copywriting, content strategy, and brand stewardship skills; Canva experience preferred
Advanced proficiency with Excel and PowerPoint
Polished communication style with confidence presenting to and partnering with senior leadership, providers, and operational teams
Passion for patient experience, luxury brand standards, and building high-performing marketing functions

Nice To Haves

Experience in medical aesthetics, beauty, luxury retail, hospitality, or a multi-unit/platform environment strongly preferred

Responsibilities

Lead platform-wide marketing strategy during the interim period, setting focal areas, promotional priorities, and integrated cross-channel campaign plans aligned to business growth objectives and enterprise EBITDA targets.
Own interim monthly marketing planning across the UAA platform, ensuring alignment with business needs and incorporating cross-functional stakeholder input.
Develop integrated campaign strategies across social, email/SMS, paid, events, and in-practice marketing.
Translate business and practice-level growth goals into clear marketing strategies with defined objectives, channel mix, timelines, and success metrics.
Partner with the VP of Marketing and channel leads to ensure plans are grounded in performance data, market opportunity, and patient lifecycle strategy.
Lead strategy and execution for special marketing initiatives including brand campaigns, seasonal promotions, new practice integrations, and brand shoots.
Support the UAA portfolio rebrand effort, business development marketing, and transition documentation.
Provide end-of-assignment transition support, including documentation of active initiatives, key decisions, vendor status, reporting cadence, and recommended next steps for permanent leadership.
Own the end-to-end campaign operations process during the interim period, maintaining and refining standards, workflows, and lead time requirements.
Maintain and refine existing playbooks and SOPs for campaign briefing, approval, launch, and optimization.
Own marketing calendarization across the full platform, ensuring all campaigns and channel activities are planned in advance.
Work closely with channel marketers day-to-day to ensure clear briefs, ready assets, and smooth campaign launches.
Partner with agency and vendor partners to coordinate execution, maintain quality standards, and keep deliverables on track.
Manage agency and vendor relationships during the interim assignment, serving as the primary point of accountability for scope, deliverables, timelines, and performance.
Own structured communication rhythms with practice management and operations teams, including campaign previews, marketing updates, and post-campaign reviews.
Maintain a clear feedback loop between performance data and the channel marketing team, ensuring insights are translated into action across campaigns.
Maintain and operate platform-wide marketing analytics, using and refining existing KPI dashboard infrastructure.
Define, track, and report on core marketing performance metrics including total attributed revenue, new vs. returning patient mix, CAC, LTV, funnel of lead volume and conversion rates, marketing ROI, and channel engagement by practice and platform.
Maintain a regular reporting cadence for the VP of Marketing, Senior Leadership, and Practice Management, delivering insight-driven readouts with recommended actions.
Maintain practice-level marketing scorecards that give practice leaders visibility into their performance.
Own budget stewardship across media spend and overall marketing spend during the interim period, monitoring pacing and surfacing recommendations.
Identify near-term efficiencies and opportunities across the marketing budget.
Maintain and operate call and marketing attribution infrastructure, accurately connecting marketing activity to booked appointments, revenue, and EBITDA contribution.
Surface insights that directly inform budget allocation, agency performance management, and channel strategy.
Partner with finance and operations to align marketing measurement to enterprise financial reporting.
Oversee field marketing strategy including events (virtual and in-practice), local activations, local PR & reputation management, in-practice marketing, and community engagement frameworks.
Provide interim leadership for direct report(s) on the field marketing team, including day-to-day prioritization, coaching, workload management, and continuity of execution.
Serve as the dedicated marketing lead and ongoing subject matter expert for BCAPS and select UAA Midwest practices (currently Michigan and Minnesota).
Serve as the primary point of contact for in-practice marketing needs, requests, and escalations for assigned Midwest practices.
Own in-practice marketing execution for assigned practices, including signage, seasonal merchandising, promotional materials, and staff enablement.
Own in-practice content collection including surgeon and provider thought leadership, video content, before and after, and optimizing patient content consent and capture.
Maintain accurate and organized marketing documentation for assigned practices, including provider bios, service materials, marketing calendars, and event scripts.
Ensure assigned practices are fully supported across all marketing channels: ads, social, email/SMS, reputation management, local SEO, and events.
Foster effective relationships with clinical staff and operations to strengthen productivity.