Fabric & Home Care Integrated Media Manager

Procter & Gamble•Cincinnati, OH

1d•Onsite

About The Position

North America Fabric and Home Care Integrated Media Manager. P&G is the largest consumer packaged goods company in the world, with operations in over 75 countries and 65 trusted brands that improve lives for 5 billion consumers worldwide. This brings many advantages, including the opportunity for our employees to enjoy a diverse and rewarding lifelong career filled with new and exciting challenges. We believe great ideas emerge from the creative connections that happen between our talented employees and we encourage diverse, multi-functional teams to work together to generate new ideas to address challenges we face.

Requirements

Work well in a team-based, fast paced, detail-oriented environment
Apply media expertise to lead and develop best in class media plans, approaches, and delivery.
Navigate effectively through complex issues, leveraging expertise and business understanding to recommend solutions.
Gain alignment to recommendation and oversee execution.
Manage multiple stakeholders and multiple priorities, balancing short and long term needs and implications.
Creatively envision solutions that meet the needs of the business
Continuously learn and build media expertise while becoming fluent in “P&G”
Keep current with what’s going on in the industry (industry periodicals, email newsletters, websites)
Results driven: Bias for action
Exceptional written and verbal communication skills. Can professionally convey key insights and recommendations to stakeholders across the company
Flexible and adaptable: Comfortable changing goals and processes to meet business needs
Intellectually curious: Thirst for learning and for continual improvement.
Analytical: Able to triangulate data, brand goals and opportunities. Comfortable with pulling data and crafting a story.
Operates with discipline: Relentless attention to detail and strong project management skills. Recognizes potential issues and problems, knows when to escalate and propose solutions, where possible. Takes clear ownership of assigned tasks. Exhibits strong time management skills and understands the importance of due dates and deadlines
Sense of ownership and pride in your performance and its impact on the company’s success.
Bachelor’s Degree in business, marketing, advertising, IT or related fields
1-3 years experience in a media planning or buying role preferred
Experience planning and/or executing SEM preferred
Proficient in Microsoft Office, especially Excel
Experience analyzing data in ad platforms, Google Analytics or similar reporting dashboards
Familiarity with media-specific software, tools and data (Guideline Planning / MediaTools, MediaOcean, Prisma, comScore, agency research and planning tools, etc.)

Responsibilities

Understand and ensure team is on track for all brand-specific media deliverables
Lead statuses and coordination and communication with the brand team(s)
Be the business owner of your Brand(s)'s media plan, activation and delivery- ensuring executional excellence
Gather information and conduct initial data assessment to be used in developing media plans, such as demographic profiles, media usage habits, media costs
Ensure flowcharts, monthly budgets, authorizations, delivery recaps, competitive analyses, and billing are properly maintained – ensure no miss on communication
Manage planning and oversee performance analysis of all offline channels.
Collaborate with relevant internal & external stakeholders as needed
Analyze data sets across various platforms to deliver actionable insights to media partners and business managers
Lead digital media execution for high value initiatives across a variety of programmatic and social advertising platforms to ensure executional excellence
Collaborate with internal partners like Senior Media Manager, Analytics & Insights Managers and Brand Managers to develop best-in-class digital media campaigns across Programmatic, Video and Social advertising platforms
Oversee digital media execution through collaboration with external media agency, ensuring execution is delivered with excellence and in compliance with P&G standards.
Partner with agency on platform level performance analysis and optimization strategies
Remain current on the latest digital media innovation via collaboration with external media platforms
Partner with Senior Media Manager to evolve category media model through evaluation of media opportunities, building of in-channel & cross-channel tests, & crafting of media landscape POVs
Work alongside external media agency team to coordinate campaign trafficking, measurement and billing reconciliation