Integrated Media Lead Insights Analyst, Club Target

Target • Minneapolis, MN

8d • $95,000 - $171,000 • Hybrid

About The Position

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative, and innovative Marketing, Media and Social Commerce organization. Target is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies, and tactics, overcoming obstacles and measuring success. Target has a long-standing heritage in discovery and strives to maintain its unique competitive position as consumers shift to digital and socially led shopping. To achieve its ambitions, Target must lead at the intersection of digital, physical, and social.
As Lead, integrated Media Creator Affiliate Operations & Insights Analyst, you will play an integral role defining and activating our strategy across elements of the social commerce landscape – driving financial and brand growth through partnerships with platforms, creators, and enterprise partners. Your primary focus in this role will be to lead the business operations and insights engine for Club Target, Target’s 1st party creator program, by owning performance measurement & reporting, forecasting, and insight-led storytelling that helps optimize the program and prove enterprise impact. You will work in close partnership with a diverse stakeholder group across Target to implement analysis and learnings – ensuring robust cross-functional alignment at each step of the way. You will be a strategic thought leader, possess excellent stakeholder management capabilities, and have a deep understanding of marketing, media, and commerce across the digital landscape.

Requirements

• Bachelor's degree or equivalent experience
• 8+ years of experience business operations, strategy, analytics, program management, marketing operations, or creator/affiliate performance
• Comfortable navigating ambiguity, demonstrating a bias for action to drive business results
• Strong analytical and problem-solving skills, with the ability to turn data into actionable insights and business recommendations
• Experience building reporting frameworks, readouts, scorecards, and executive-facing narratives
• Proven project management skills with experience leading cross-functional initiatives
• Track record of continuous improvement – leveraging experiences and setbacks to drive professional growth
• Excellent written and oral communication skills

Nice To Haves

• Experience with creator, affiliate, loyalty, CRM, or digital marketing programs is a plus

Responsibilities

• Own Club Target performance measurement and business reporting, including scorecards across various activation types, KPI definitions, WBR/QBR narratives, and insight-led readouts.
• Drive analysis and forecasting to identify performance trends, creator health, business risks, and optimization opportunities across the program.
• Translate data and industry insight into business action, helping the team improve decision-making, strengthen the operating model, and prove enterprise impact.
• Support team efforts to build a culture that exemplifies the core Target values of connection, inclusivity, and drive.
• Establish relationships with and partner closely with cross-functional peers across Target – within Marketing, Merchandising, Digital, and Roundel on strategy development and activation.
• Support Integrated Media leaders in developing and executing against long-term strategy and goals.
• Maintain an understanding of the broader digital ecommerce industry – inclusive of evolving shopping behaviors, competitors, and market segments to support strategy development.
• Support key elements of the Integrated Commerce team operating processes – specifically business planning and OKR routines.

Benefits

• Comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more
• 401(k)
• Employee discount
• Short term disability
• Long term disability
• Paid sick leave
• Paid national holidays
• Paid vacation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior