Integrated Marketing Specialist

Emerson•Houston, MN

About The Position

Support the execution of integrated marketing campaigns and go-to-market activities that promote the measurement instrumentation portfolio and industry-focused solutions. Assist in the development of customer-facing marketing materials such as campaign assets, web content, paid and earned media, email marketing, video, social media, third party advertising, and sales enablement resources. Collaborate with product management, content strategists, digital marketing, industry leaders, and regional marketing teams to ensure consistent messaging and campaign alignment. Assist with project management, including timelines, asset coordination, approvals, and campaign launch activities. Monitor campaign performance and prepare reports that provide insights on engagement and other key marketing metrics. Help identify opportunities to improve customer engagement, campaign effectiveness, and marketing processes. Conduct market, competitor, and customer research to support campaign planning and content development. Contribute to special projects and strategic marketing initiatives that support business growth objectives.

Requirements

Bachelor's degree in Marketing, Communications, Business, or a related field.
Zero years of experience in marketing, communications, digital marketing, or related discipline.
Strong written and verbal communication skills.
Strong organizational skills with the ability to manage multiple projects simultaneously.
Proficiency in Microsoft Office applications, including PowerPoint, Excel, Teams, and Outlook.
Analytical mindset with the ability to interpret marketing performance data and translate findings into actionable recommendations.
Demonstrated ability to work effectively in a collaborative, cross-functional team environment.
Legal authorization to work in the United States

Nice To Haves

Familiarity with AI-powered tools and technologies and an interest in applying them to improve marketing effectiveness, customer engagement, and operational efficiency.
Internship, co-op, or professional experience in B2B marketing, digital marketing, communications, or demand generation.
Experience supporting marketing campaigns, events, content marketing programs, or lead generation initiatives.
Knowledge of SEO/AEO/GEO principles, content marketing, paid media, or social media marketing.
Interest in industrial technology, automation, or business-to-business marketing.
Demonstrated experience leading campus organizations, volunteer initiatives, internships, or other extracurricular projects that required collaboration and project management.

Responsibilities

Support the execution of integrated marketing campaigns and go-to-market activities that promote the measurement instrumentation portfolio and industry-focused solutions.
Assist in the development of customer-facing marketing materials such as campaign assets, web content, paid and earned media, email marketing, video, social media, third party advertising, and sales enablement resources.
Collaborate with product management, content strategists, digital marketing, industry leaders, and regional marketing teams to ensure consistent messaging and campaign alignment.
Assist with project management, including timelines, asset coordination, approvals, and campaign launch activities.
Monitor campaign performance and prepare reports that provide insights on engagement and other key marketing metrics.
Help identify opportunities to improve customer engagement, campaign effectiveness, and marketing processes.
Conduct market, competitor, and customer research to support campaign planning and content development.
Contribute to special projects and strategic marketing initiatives that support business growth objectives.