Integrated Marketing Specialist (Level II/Level III)

Rio Grande • Albuquerque, NM

17d • Onsite

About The Position

The Integrated Marketing Specialist leads the planning and execution of integrated marketing campaigns across multiple channels. This role works closely with the Brand & Creative and Growth & Demand teams to ensure marketing initiatives are strategically planned, well-coordinated, and delivered on schedule.

This position requires a strong understanding of how modern marketing campaigns are built and executed. The Integrated Marketing Specialist translates marketing strategy into structured campaign plans, leads cross-functional coordination, and drives campaigns from concept through launch. The ideal candidate brings both advanced marketing experience and strong project management capabilities, enabling them to lead complex marketing initiatives and ensure consistent execution across channels.

Candidates may be hired at the Level II or Level III designation depending on experience and demonstrated capabilities.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent combination of education and experience
• Experience coordinating marketing initiatives or campaigns
• Strong project management and organizational skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Strong written and verbal communication skills
• Ability to collaborate effectively with cross-functional teams

Nice To Haves

• 3–5 years of experience in marketing, campaign management, or integrated marketing roles
• Experience managing marketing campaigns from planning through launch
• Experience coordinating deliverables across multiple teams or marketing functions
• Ability to develop campaign briefs and manage campaign timelines
• Experience working with marketing tools such as marketing automation platforms, CMS tools, or project management systems
• Ability to review campaign performance data and identify opportunities for improvement
• 5–7+ years of experience in marketing, campaign management, or integrated marketing roles
• Demonstrated experience leading complex or multi-channel marketing campaigns
• Strong ability to translate marketing strategy into structured campaign plans
• Experience coordinating cross-functional teams across creative, digital, and marketing operations functions
• Ability to independently manage campaign planning, timelines, and cross-team coordination
• Experience interpreting campaign performance insights and applying those learnings to improve future marketing initiatives

Responsibilities

• Lead the planning and execution of integrated marketing campaigns across channels including email, website, digital marketing, social media, and print
• Translate marketing objectives into structured campaign strategies, timelines, and execution plans
• Develop comprehensive campaign briefs outlining goals, messaging, target audiences, channels, and required assets
• Drive cross-functional collaboration across Brand & Creative, Growth & Demand, merchandising, and sales teams to execute campaigns successfully
• Own campaign timelines and ensure deliverables are completed on schedule across all participating teams
• Ensure campaign messaging, creative assets, and channel execution remain aligned with brand standards and campaign strategy
• Identify risks, dependencies, and timeline challenges and proactively implement solutions to keep initiatives moving forward
• Support the launch and rollout of marketing initiatives across all channels and ensure coordinated campaign execution
• Work with the Growth & Demand team to evaluate campaign performance and identify opportunities for optimization and improvement
• Contribute to the continuous improvement of marketing planning processes, campaign workflows, and operational efficiency

Benefits

• Medical plan with low premium rates and no high deductible (includes dental and vision) and telemedicine
• 401(k) matching program
• Paid time-off benefits, plus an additional seven paid holidays
• Paid life insurance and optional additional life insurance
• Long-term and short-term disability
• Flexible spending account
• Pet insurance
• Tuition reimbursement
• On-site gym and company wellness program
• Bereavement leave
• Employee discounts at Rio Grande
• Local and national discounts on various travel and entertainment
• Competitive compensation, including an opportunity to share in the profits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees