Integrated Marketing Specialist

Infragistics•Cranbury, NJ

1d•Remote

About The Position

The Integrated Marketing Specialist (Social, Events & Podcast Promotion) is an early-career, individual contributor role responsible for executing and growing organic and paid social media across multiple brands while owning coordination and execution of in-person events and sponsorships. This role manages day-to-day social publishing, paid social execution based on Product Marketing–defined strategy and budgets, cross-promotion of products, podcast social promotion, and end-to-end event execution—including research, vendor coordination, logistics, pre-event promotion, and post-event reporting. The role is ideal for a marketer with 2–3 years of experience who wants hands-on ownership, measurable impact, and the opportunity to grow in a B2B SaaS environment.

Requirements

2–3 years of experience in marketing, social media, and/or events
Hands-on experience managing social media calendars and publishing
Experience supporting or coordinating in-person events or sponsorships
Strong organizational and project coordination skills
Comfortable working cross-functionally
Familiarity with basic social and event reporting
Interest in using AI and automation tools

Responsibilities

Own and grow organic social media across LinkedIn, Facebook, X, Instagram, TikTok, Reddit, YouTube, podcast platforms, etc..
Manage social calendars, posting cadence, and cross-brand coordination
Execute consistent cross-promotion of products, launches, content, events, and podcasts
Publish and optimize thought leadership, blogs, product launches, podcast clips, PR moments, and short-form video
Execute paid social campaigns in partnership with Product Marketing, following provided strategy, messaging, and budget guidelines
Update and maintain social profiles and listings to ensure consistent brand identity, messaging, and visuals across all channels
Monitor performance and actively work to improve reach, engagement, and audience growth
Own social promotion for company podcasts
Coordinate episode announcements, clips, quotes, and ongoing promotion
Serve as the primary point of contact with the podcast agency to ensure timelines, assets, and promotion plans are executed smoothly
Ensure consistent promotion before and after episode releases
Track engagement and visibility trends
Partner with Product Marketing to research and evaluate in-person and virtual events and sponsorships
Coordinate all aspects of event sponsorship execution and vendor communication
Align with Sales, Product Marketing, and internal attendees
Plan and execute pre-event promotion
Work with procurement to order swag and materials
Support on-site logistics as needed
Coordinate post-event reporting and recommendations
Maintain basic performance reporting for social, podcast promotion, and events
Share insights and recommendations with stakeholders
Use AI tools to assist with copy drafts, summaries, and ideation
Use automation tools for scheduling and repeatable processes