Integrated Marketing Specialist, Endoscopy

Medtronic • Minneapolis, MN

5d • Onsite

About The Position

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world. A Day in the Life At Medtronic, we bring bold ideas forward with speed and decisiveness to put patients first in everything we do. In-person exchanges are invaluable to our work. We’re working a minimum of 4 days a week onsite as part of our commitment to fostering a culture of professional growth and cross-functional collaboration as we work together to engineer the extraordinary. The Endoscopy Operating Unit, part of Medtronic's Surgical Portfolio, offers a mission‑driven environment where talented professionals collaborate to strengthen patient outcomes by supporting technologies that enable earlier detection, more accurate diagnosis, and safer, more effective therapeutic interventions. The Integrated Marketing Specialist is an individual contributor role that is an essential part of the Endoscopy US commercial organization in managing day-to-day execution across events, strategic projects, and multi-channel marketing campaigns. The position is based in one of three locations: Lafayette, CO; Santa Clara, CA; or Minneapolis, MN. A Day in The Life Develop, implement, and support Endoscopy-wide integrated marketing programs, including: Organic and paid social media campaigns. Email marketing and marketing automation. Content management. US tradeshow coordination and regional society spending activities. Survey creation and reporting (using Qualtrics and Medallia). Maintain centralized documentation, dashboards, and asset libraries. Manage vendor routing, approvals, and asset organization. Leverage insights to strengthen programs and build new strategies. Cross Functional Collaboration Build influential partnerships across regional marketing, sales, R&D, medical affairs, regulatory affairs, and other groups to ensure our marketing goals are achieved. Contribute to an environment of collaboration, trust, achievement and high engagement. Other duties as assigned with or without accommodation. Occasional travel required.

Requirements

• Bachelors degree.
• 2+ years of relevant experience in marketing/communications.

Nice To Haves

• Strong technical and communication skills.
• Some knowledge of relevant marketing tools/platforms, such as Salesforce Sales Cloud and Marketing Cloud, Adobe, Allego, CustomPoint, Medallia, Qualtrics, Workfront, SharePoint, Invoice/PO management software, Microsoft applications including Excel and PowerPoint
• Able to self-motivate, self-teach, and work independently with a focus on details and quality.
• Skills in cross-functional collaboration and communication.
• Experience in Endoscopy or related healthcare field.
• Experience in event and/or campaign management.

Responsibilities

• Develop, implement, and support Endoscopy-wide integrated marketing programs, including: Organic and paid social media campaigns.
• Email marketing and marketing automation.
• Content management.
• US tradeshow coordination and regional society spending activities.
• Survey creation and reporting (using Qualtrics and Medallia).
• Maintain centralized documentation, dashboards, and asset libraries.
• Manage vendor routing, approvals, and asset organization.
• Leverage insights to strengthen programs and build new strategies.
• Build influential partnerships across regional marketing, sales, R&D, medical affairs, regulatory affairs, and other groups to ensure our marketing goals are achieved.
• Contribute to an environment of collaboration, trust, achievement and high engagement.
• Other duties as assigned with or without accommodation.
• Occasional travel required.

Benefits

• Medtronic offers a competitive Salary and flexible Benefits Package
• A commitment to our employees lives at the core of our values.
• We recognize their contributions.
• They share in the success they help to create.
• We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
• Health, Dental and vision insurance, Health Savings Account, Healthcare Flexible Spending Account, Life insurance, Long-term disability leave, Dependent daycare spending account, Tuition assistance/reimbursement, and Simple Steps (global well-being program).
• Incentive plans, 401(k) plan plus employer contribution and match, Short-term disability, Paid time off, Paid holidays, Employee Stock Purchase Plan, Employee Assistance Program, Non-qualified Retirement Plan Supplement (subject to IRS earning minimums), and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees