Integrated Marketing Specialist

The Free Press•New York, NY

5d•$105,000 - $125,000

About The Position

We are seeking a creative and strategic Integrated Marketing specialist to support our advertising and events sponsorship sales team. This role combines strategic thinking with hands-on execution, developing compelling proposals, generating innovative campaign ideas, and creating marketing materials that drive revenue growth. The ideal candidate will serve as the creative bridge between our sales team and clients, translating business objectives into engaging marketing solutions.

Requirements

3+ years of experience in marketing, advertising, or media sales support
Strong writing and presentation skills with ability to create compelling, client-focused content; portfolio to showcase past work required
Proficiency in design software and presentation tools
Experience with CRM systems and marketing automation platforms
Knowledge of digital marketing, traditional advertising, and event marketing strategies
Excellent project management and organizational skills
Ability to work collaboratively with sales teams and understand revenue objectives

Nice To Haves

Experience in media, advertising agency, events agency or related industry
Background in integrated marketing campaigns across multiple channels
Understanding of media buying, sponsorship valuation, and ROI metrics
Experience with marketing analytics and performance measurement tools
Strong network within the advertising and marketing community
Strategic thinking with creative problem-solving abilities
Strong interpersonal skills & ability to build relationships with internal teams and clients
Detail-oriented with ability to manage multiple projects simultaneously
Adaptable and responsive to changing client needs and market conditions
Results-driven with focus on supporting sales goals and revenue targets

Responsibilities

Create comprehensive, customized proposals for advertising and sponsorship opportunities that align with client objectives and showcase our media properties
Develop integrated campaign concepts that span multiple platforms and touchpoints
Collaborate with sales team to understand client needs and translate them into compelling marketing solutions
Research industry trends and competitive landscape to inform proposal strategies
Generate innovative marketing concepts and campaign ideas for potential clients across various industries
Develop creative briefs and campaign frameworks that demonstrate our capabilities and value proposition
Stay current with marketing trends, emerging platforms, and industry best practices
Brainstorm and present fresh approaches to traditional advertising and sponsorship models
Design and produce sales collateral, pitch decks, case studies, and promotional materials
Create compelling presentations that successfully communicate our media offerings and success stories
Develop branded templates and resources that maintain consistency across all client-facing materials
Create and regularly iterate media kit showcasing our platforms, audience composition and success metrics
Collaborate with design team or external vendors to produce high-quality visual assets
Support business development efforts through targeted outreach campaigns
Manage email marketing campaigns to nurture prospects and maintain client relationships
Assist with trade show planning, booth materials, and event marketing initiatives
Coordinate with PR team on thought leadership content and industry positioning
Track and analyze proposal success rates and campaign performance metrics
Provide insights and recommendations based on market feedback and campaign results
Maintain project timelines and ensure deliverables meet quality standards and deadlines