Integrated Marketing Manager

ESSENCE Ventures•Brooklyn, NY

7d•Hybrid

About The Position

Essence Ventures was established with the goal to articulate through experiences, media, technology, and commerce, that Black is not a monolith. Essence exists to serve Black Women deeply through culture, equity and celebration — encouraging and equipping them to embrace the power of their roles standing at the forefront of their lives, homes, and communities. We accomplish this mission and vision through our incredible and distinct brands: ESSENCE Communications, Inc. (ESSENCE, Girls’ United, Naturallycurly.com), AFROPUNK and ESSENCE Studios. The Integrated Marketing Manager is a strategic and executional partner across the full campaign lifecycle — from ideation to reporting. This role bridges client goals with cultural storytelling and creative excellence, working cross-functionally across marketing, sales, editorial, production, branded content, events, analytics, and operations to deliver best-in-class programs. This individual will be both a creative storyteller and a meticulous project driver — bringing multi-platform campaigns to life across experiential, digital, social, influencer, branded content, and print channels. You will be instrumental in delivering integrated marketing programs that resonate with our community, exceed client expectations, and reflect the cultural nuance and excellence our brands are known for.

Requirements

5+ years of experience in integrated marketing, account management, or brand strategy within media, agency, or experiential environments.
Proven success building and managing cross-platform campaigns (experiential, digital, print, social, influencer, branded content).
Strong understanding of consumer behavior, market dynamics, and cultural relevance.
Excellent communication, client management, and presentation skills.
Highly organized with the ability to juggle multiple projects and meet tight deadlines.
Collaborative mindset and ability to work cross-functionally with sales, editorial, creative, and production teams.
Strong analytical skills — ability to interpret data and translate insights into actionable recommendations.
Proficiency in Google Slides, PowerPoint, and project management tools such as Asana
A passion for storytelling that reflects and celebrates the richness of culture and identity.
This is a hybrid role, with a minimum of three (3) days required in the office each week.
Must be able to lift and carry items weighing up to 25 lbs.
Requires prolonged periods of sitting, standing, and walking throughout the workday, including during meetings, site visits (if applicable), or operational tasks.
Ability to travel domestically and internationally, including weekends and holidays when required for events and/or meetings.
May involve occasional travel which could include extended periods away from the primary workplace (if applicable and approved).

Responsibilities

Develop integrated marketing strategies and pitch proposals for brand partners across Essence Ventures’ platforms.
Write and design compelling pitch decks, one-sheets, and RFP responses grounded in cultural relevance and creative thinking.
Recommend media plan ad placements, content channels, and brand experiences based on client goals, audience insights, and market trends.
Collaborate with sales, analytics, and editorial to ensure pitches are informed by data, insights, and storytelling potential.
Act as day-to-day lead with clients for assigned programs, managing relationships, timelines, and deliverables throughout.
Plan, manage, and optimize all phases of integrated campaigns — from asset collection and insertion orders to pacing, performance tracking, and wrap reports.
Lead kick-off calls with agencies and clients, ensuring alignment on deliverables, roles, and success metrics.
Maintain organization of campaign-specific materials in shared internal repositories and trackers.
Ensure seamless communication between clients and internal departments including creative, revenue operations, marketing, and analytics.
Provide excellence in production services to clients across the entire campaign lifecycle.
Monitor campaign pacing, analyze data, and flag performance insights to optimize delivery and maximize impact.
Create end-of-campaign wrap reports with strategic insights and recommendations for future partnerships.
Collaborate with sales and account management to identify upsell and renewal opportunities with existing clients.
Keep a pulse on competitor activity, media trends, and relevant cultural moments to inform proactive marketing ideas.