Integrated Marketing Manager, Reality Labs

Meta Platforms, Inc.•Burlingame, CA

38d

About The Position

Reality Labs brings together world class experts to develop and ship groundbreaking products at the intersection of hardware, software and content. We are building the tools and experiences that make people feel closer together. This includes products such as Ray-Ban Meta glasses, Quest, Horizon, and VR games. The RL Marketing team drives adoration and everyday usage for RL products by unleashing data driven marketing and creativity to accelerate business results. We are seeking an Integrated Marketing Manager to focus on Ray-Ban Meta. We look to bring the consumer perspective to our marketing efforts with the intent of driving integrated and deliberate storytelling throughout the funnel. This requires a capability to lead an effective cross-functional process for developing integrated marketing plans using analytical rigor, a solid understanding of consumer and market dynamics and the right mix of brand and product knowledge to deliver effective marketing plans that breakthrough. It will be critical that this person can unify teams around a strategic north star in a highly cross-functional and dynamic environment built to move fast.

Requirements

10+ years of experience in managing and executing large scale consumer campaigns and long term brand building through a wide-ranging media mix that delivers measurable brand and business results
Understanding of consumers, with demonstrated experience utilizing consumer research and data to drive actionable insights to develop marketing strategies and plans
Demonstrated experience working with media and creative agencies
Experience in leading and communication, with demonstrated talent at building collaborative partnerships with product partners and other cross-functional teams
Experience managing multiple campaigns at the same time, and working with many different internal and external teams to ensure we are launching our programs seamlessly, and to the highest impact
Experience in consumer product categories and brands such as consumer technology, wearables, Augmented Reality/Virtual Reality technologies
Experience in building brands and is experienced in developing and executing insights-driven brand and consumer marketing plans that move hearts and minds

Nice To Haves

Experience driving customer acquisition and revenue growth through the implementation of digital and traditional media strategies
Experience working for a developing or emerging brand with multiple products
E-commerce and retail experience, preferably in consumer electronics

Responsibilities

You will apply analytical rigor, an understanding of audience dynamics, and the right mix of brand and product knowledge to deliver effective marketing plans that truly move the needle
Work closely with Product Marketing, Product Management, Sales and Insights to translate business objectives into marketing strategy to support an ambitious roadmap
Deliver cross-channel marketing programs including strategy, execution, optimization, analysis and reporting
Develop an understanding of our audience personas, mindsets, attitudes, values and behaviors across products and industries
Create innovative briefs to reach our target audiences and achieve business goals
Partner closely with many teams to identify opportunities and deliver integrated marketing campaigns: International Marketing, Product Marketing, Insights, Decision Science, Social, Influencer, Communications, Planning and Media investment, Creative X (In-house Creative and Production Agency), Media and Advertising Agencies, Growth Marketing and Product Management
Track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas

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