Integrated Marketing Manager

Qualtrics•Seattle, WA

50d•Hybrid

About The Position

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers. When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities-ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing. Integrated Marketing Manager Why We Have This Role We are looking for a strategic and highly collaborative senior marketer to help turn business priorities into integrated campaigns that drive meaningful growth. This role is critical in how we bring our story to market, connecting the dots across functions, channels, and customer touch-points to deliver cohesive, high-impact programs. How You'll Find Success As an Integrated Marketing Manager, you will thrive in a fast-paced, dynamic environment and excel at cross-functional leadership. Your ability to partner closely with brand, product marketing, demand generation, content, and sales will be essential in designing and executing full-funnel campaigns that resonate with our audience and deliver measurable results. Your success will stem from your deep expertise in market dynamics, proven ability to influence change across a complex organization, and the ability to navigate between big-picture planning and executional detail. How You'll Grow This role is ideal for someone who thinks holistically and works collaboratively to drive change. You will have opportunities to enhance your skills across multiple areas of marketing and strategic leadership. Your insights and initiative will contribute significantly to the overall marketing strategy, providing the potential for career advancement within the organization. What You Should Know about this Team Our team values collaboration, innovation, and a customer-centric approach. We work together to create impactful marketing strategies that drive business growth. In this environment, your ideas and contributions will be valued, and you will have opportunities to influence marketing initiatives across the organization. Our Team's Favorite Perks and Benefits We offer a competitive compensation package along with comprehensive benefits and opportunities for professional development. Expect a flexible working environment, team-building activities, and a culture that fosters creativity and innovation, ensuring you enjoy a fulfilling experience while contributing to our marketing success. The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.

Requirements

8+ years of proven experience in integrated marketing, campaign management, or a related field, with a strong record of success in driving measurable results.
4+ years in B2B SAAS environments.
Intellectual curiosity in staying current across the evolving marketing landscape to drive innovation and maintain relevance.
Excellent strategic thinking and project management skills, with the ability to prioritize and manage multiple initiatives simultaneously.
Strong communication and collaboration skills, capable of engaging with a diverse range of stakeholders.
Experience in developing and executing multi-channel marketing campaigns, with a solid understanding of the buyer journey.
Familiarity with analytics tools to measure campaign performance and inform decision-making.

Responsibilities

Lead the strategy, planning, and execution of integrated marketing campaigns that support key product lines, customer segments, and business objectives.
Exceptional written and verbal communication skills with demonstrated ability to translate complex marketing strategies into clear, compelling narratives for varying levels of the organization
Translate go-to-market priorities into campaign briefs that align internal stakeholders and guide cross-functional execution.
Serve as the central campaign lead, coordinating efforts across various marketing disciplines.
Guide the development of messaging frameworks and audience strategies that drive campaign relevance and performance.
Build channel plans that span paid, owned, and earned media and are tailored to the buyer journey.
Partner with regional marketing teams to ensure global campaigns are adaptable for local relevance and execution.
Define and track key performance indicators, collaborating with analytics and ops teams to assess impact and optimize performance.
Ensure consistency and cohesion across all campaign touchpoints and customer interactions.
Contribute to campaign testing strategies and drive continuous improvement of campaign performance.
Manage alignment and resourcing with key stakeholders to ensure campaign success and on-time delivery.
Act as a strategic advisor to cross-functional teams, bringing market insights and campaign best practices to the table.

Benefits

We offer a competitive compensation package along with comprehensive benefits and opportunities for professional development.
Expect a flexible working environment, team-building activities, and a culture that fosters creativity and innovation, ensuring you enjoy a fulfilling experience while contributing to our marketing success.

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