Integrated Marketing Manager
About The Position
The Integrated Marketing Manager helps develop and execute multi-channel marketing campaigns that build brand awareness, drive user acquisition, engagement, and retention, and support product adoption. This role translates campaign strategies into actionable deliverables-developing copy, briefing creative, partnering with agencies, and collaborating with cross-functional teams to deliver cohesive, high-quality marketing campaigns. This role supports end-to-end campaign delivery within the integrated marketing function. The Manager will handle day-to-day campaign execution, asset development in collaboration with agencies, vendors, and internal teams, performance tracking, and cross-team coordination. They'll contribute creative ideas and ensure campaigns are executed on time, on brand, and in alignment with campaign strategy and business goals.
Requirements
- Strong understanding of integrated and multi-channel marketing, including paid, owned, and earned tactics.
- Excellent writing and editing skills with a sharp eye for brand voice and storytelling.
- Detail-oriented with a focus on quality and consistency in all marketing materials.
- Experience giving and incorporating feedback on creative concepts and deliverables.
- Highly organized project management skills; comfortable juggling multiple campaigns at once.
- Collaborative team player who can communicate clearly and proactively with cross-functional partners.
- Basic understanding of marketing performance metrics and how to interpret them.
- Adaptable and resourceful; able to work effectively in a fast-paced, dynamic environment.
- Bachelors degree required
- 3-5 years of experience in marketing, ideally with exposure to integrated or campaign-based work across digital, social, and paid channels.
- Demonstrated ability to execute marketing campaigns from creative development through launch.
- Experience working with or managing external agencies or vendors.
Nice To Haves
- Experience in B2C, marketplaces, fundraising, and youth-centric brands is a plus
Responsibilities
- Execute and support integrated marketing campaigns across multiple channels (paid, social, email, PR, partnerships, etc.), from brief through launch and post-campaign reporting.
- Develop or refine campaign copy, creative briefs, feedback, and content recommendations that align with brand voice and campaign objectives.
- Partner closely with agencies, third-party vendors, and internal teams to produce and QA campaign assets, ensuring timely delivery and alignment across all campaign touch points.
- Collaborate cross-functionally with product, customer ops, and data teams to support campaign rollout and tracking.
- Maintain and update the marketing campaign calendar, ensuring visibility and alignment with product launches and seasonal priorities.
- Support the development of campaign briefs, including defining goals, target audiences, key messages, and deliverables.
- Translate audience and performance insights into actionable campaign plans, using consumer research, cultural trends, and data learnings to inform creative decisions and ongoing optimizations.
- Review and synthesize campaign performance metrics; identify insights and share learnings to inform future initiatives.
- Proactively suggest creative ways to enhance campaign activations and tap into cultural moments that help keep Double Good fresh and relevant with our audiences.
Benefits
- Double Good offers competitive benefits including medical, dental and vision coverage with plans that can fit each teammate's needs.
- We offer immediate vesting in our 401k plan, paid time off, company-paid leaves and other perks including a Popcorn Allowance (yup, free popcorn!).
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Social Assistance
Number of Employees
11-50 employees
