Integrated Marketing Manager, Integrated Marketing, Ring & Blink

Amazon•Hawthorne, CA

About The Position

At Ring and Blink, we believe in the power of accessible technology to protect your home, family and community. As the Integrated Marketing Manager focused on demand generation, you will drive full-funnel strategies that convert attention into revenue year-round, operating independently of product launches and promotional cycles. You'll deliver 3-4 major upper-funnel brand campaigns annually, ongoing mid-funnel nurture programs, and continuous lower-funnel conversion optimization. This role leverages AI extensively to set a new standard for marketing velocity, enabling you to move at unprecedented speed while maintaining strategic rigor. If you like to think big, move fast, and are interested in inventing AI workflows for marketing at a global brand, join our team! Key job responsibilities As the Integrated Marketing Manager for Ring and Blink, you'll collaborate with cross-functional marketers to develop and execute strategies that drive business growth. You will orchestrate the annual marketing calendar across paid, owned, and earned channels, identifying opportunities in cultural moments, seasonal events, and under-penetrated markets while promoting unique offerings like professional installation and limited edition customizations. You will leverage AI tools to accelerate campaign development, content creation, and performance analysis, setting a new bar for pace of execution across the organization. With AI, you will rapidly generate insights from consumer data, develop strategy, launch campaign variations, and optimize performance in real-time. You will champion a data-driven approach by tracking KPIs across all funnel stages. This includes brand awareness and consideration to conversion rates, driving return on ad spend, reducing customer acquisition costs and developing recommendations that build long-term customer loyalty for both brands.

Requirements

Bachelor's degree
5+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
Experience communicating and presenting to senior leadership
Experience building and optimizing multiple, simultaneous marketing campaigns
Experience with AI/ML technologies
Experience defining marketing strategy and executional excellence
Experience managing and or coordinating projects in a fast pace environment

Nice To Haves

8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Experience leading creative development of innovative creative from concept to delivery
Experience managing multiple projects and meeting aggressive deadlines
Experience owning a global brand and driving aggressive brand awareness and growth goals
Experience handling ambiguous or undefined challenges through strong problem solving abilities

Responsibilities

drive full-funnel strategies that convert attention into revenue year-round
deliver 3-4 major upper-funnel brand campaigns annually
ongoing mid-funnel nurture programs
continuous lower-funnel conversion optimization
collaborate with cross-functional marketers to develop and execute strategies that drive business growth
orchestrate the annual marketing calendar across paid, owned, and earned channels
identifying opportunities in cultural moments, seasonal events, and under-penetrated markets while promoting unique offerings like professional installation and limited edition customizations
leverage AI tools to accelerate campaign development, content creation, and performance analysis
rapidly generate insights from consumer data, develop strategy, launch campaign variations, and optimize performance in real-time
champion a data-driven approach by tracking KPIs across all funnel stages
driving return on ad spend, reducing customer acquisition costs and developing recommendations that build long-term customer loyalty for both brands