Integrated Marketing Manager (IMM)

Rosendin•Pflugerville, TX

14d

About The Position

As an Integrated Marketing Manager (IMM) at Rosendin, you will play a crucial role in shaping the regional impact of our marketing efforts and contributing to the overall success of the business. The IMM is vital in translating regional priorities into cohesive integrated marketing campaigns and programs. Working closely with cross-functional teams, your expertise will be pivotal in ensuring that our marketing efforts not only align with regional priorities but also have a significant business impact. You will lead the marketing development strategy, its implementation, and integration. You will be responsible for developing and overseeing the implementation of campaigns that will integrate advertising, PR, sales, and social media marketing. As an Integrated Marketing Manager, you are required to have excellent communication and analytical skills to be successful in the role.

Requirements

Proven ability to initiate, drive, and successfully complete projects independently, demonstrating a proactive and organized mindset.
Demonstrate a growth mindset, thoughtfully navigating challenges, actively seeking opportunities for learning and improvement, and transforming and adapting to new operating models.
Demonstrate professionalism, confidence, and expertise in collaborative environments, effectively engaging with leadership teams and contributing.
Exceptional organizational and analytical skills, and strong ability to prioritize and balance projects and effectively collaborate with a cross-functional team.
Proficient in stakeholder management, adept at cultivating positive relationships, and skilled in managing expectations to ensure alignment and successful collaboration between regional stakeholders and Marketing teams.
Demonstrated experience working in complex, national organizations.
Ability to navigate and successfully deliver on time-sensitive projects and programs to meet or exceed deadlines.
Strong written and interpersonal communication skills with the ability to express ideas and concepts concisely to a broad range of audiences.
Bachelor’s degree in Marketing, Communications, or any similar field; construction or related industry expertise a plus.
5-7 years of experience in Marketing with multi-disciplinary, field marketing, or campaign marketing experience is a plus.
Strong collaboration and partnership skills with the ability to engage and align cross-functional teams.
Demonstrated leadership in developing and delivering impactful regional marketing plans.
Experienced in conceiving, developing, planning, and implementing effective and relevant marketing strategies.
Ability to travel up to 40% including driving 3+ hours within Texas
Proven ability to work effectively and collaboratively, managing multiple priorities while adhering to deadlines and budgets.
Excellent writing, editing, and presentation skills; clear and articulate communicator.
Computer proficient in Microsoft Office and moderate experience with Adobe Creative Suite.

Nice To Haves

Experience with Monday.com and HubSpot is a plus.

Responsibilities

Leadership in regional collaboration and impact: Take a leadership role in developing and delivering regional marketing plans and drive impactful initiatives for core business and objectives.
Partner and collaborate closely with regional operations teams to understand local nuances and align marketing efforts with regional priorities and goals.
Integrated marketing planning: Lead the strategy of integrated marketing plans that encompass various marketing channels and cross-functional teams, ensuring a cohesive and impactful approach.
Work seamlessly with cross-functional marketing teams to synchronize efforts and achieve a unified brand message across all channels.
Work cross-functionally with operational leadership, strategy, recruitment, and key corporate and divisional stakeholders to clearly highlight opportunities and challenges.
Data-driven decision-making: Using data insights and market research to make informed decisions, optimize campaigns, and measure the success of marketing efforts.
Bring your creativity to collaborate with IMM team and Marketing management to generate innovative cross-channel campaigns.
Travel within region, as needed, to meet with local teams (Texas, Tennessee, and Alabama)