Integrated Marketing Manager, Acquisition

Meta Platforms, Inc. • Burlingame, CA

38d

About The Position

The Meta VR Hardware marketing team is responsible for driving the outbound consumer marketing strategy to support our virtual reality device portfolio from awareness through to acquisition. This includes always on activity as well as developing full funnel programs to support new hardware launches and campaigns. In this role you will be responsible for proactively identifying challenges and opportunities for the business, designing appropriate insights fueled marketing strategies and developing impactful cross-channel plans and executions which drive to meaningful outcomes. You are someone who is excited about working at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction into new and uncharted territories.

Requirements

• 8+ years of experience in a centralized integrated marketing function
• Experience shaping briefs to drive strategy and execution in lower funnel performance marketing channels
• Proven experience in developing recommendations and synthesizing learnings through data
• Demonstrated track record leading cross functional teams while driving tactical execution
• Excels at managing through ambiguity while identifying white space opportunities to drive efficiency and impact
• Experience in leading complex marketing programs from ideation to execution through to reporting and optimization

Nice To Haves

• Hardware marketing experience

Responsibilities

• Build highly effective marketing programs to support acquisition goals, with a focus on direct response marketing campaigns
• Develop and champion an operational model to drive integration across 1P and 3P acquisition channels and channel owners, leveraging data and insights to fuel strategy and drive business outcomes
• Identify marketing opportunities by understanding audiences, the competitive landscape, consumer trends, and product and market data
• Ensure a consistency across territories and consumer touchpoints, in collaboration with marketing managers across the business
• Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across marketing flywheel & performance metrics
• Model community-orientated behavior that values, respects, and taps into different backgrounds and perspectives
• Cultivate collaborative internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Broadcasting and Content Providers
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees