Integrated Marketing Lead, Brand & Policy

OpenAI • San Francisco, CA

1d • $287,000 - $318,000 • Hybrid

About The Position

OpenAI is seeking an experienced Integrated Marketing Lead to spearhead policy- and reputation-focused campaigns that strengthen the OpenAI brand nationally and within local communities. This role involves leading integrated campaigns and corporate communications initiatives to help people understand OpenAI's mission, the impact of its technology, and its engagement with consequential AI issues such as infrastructure, jobs, and youth safety. The position combines national paid media with locally relevant marketing and engagement efforts, requiring a candidate who understands policy, public affairs, and civic audiences, as well as sophisticated brand marketing to make complex subjects accessible. The role demands strategic vision, sound judgment, organizational clarity, and exceptional execution, collaborating with internal teams and external partners to build trust and shape understanding of OpenAI.

Requirements

• 12+ years of experience in integrated marketing, brand marketing, corporate reputation, public affairs, policy communications, or advertising, including significant experience leading complex, high-profile campaigns.
• A strong understanding of policymakers, civic leaders, advocacy organizations, community stakeholders, and other audiences that influence public understanding and policy conversations.
• A demonstrated ability to translate complex or technical subjects into accessible stories that strengthen reputation, build trust, and connect a brand with a broad public audience.
• Proven success developing national campaigns as well as locally tailored marketing or public-affairs efforts informed by regional and community context.
• Experience leading substantial paid-media campaigns across channels such as television, digital video, social, print, audio, out-of-home, and local media.
• Proven success managing campaigns across paid, owned, earned, experiential, and community channels, with strong strategic and project-management skills.
• The ability to navigate sensitive, fast-moving, and highly visible issues with care, accuracy, and an understanding of reputational and policy considerations.
• Strong written, verbal, and presentation skills, with the ability to communicate effectively and influence decisions at the executive level.
• A track record of bringing together teams with different perspectives and areas of expertise to deliver against a shared objective.
• Comfort operating in a fast-paced, evolving environment and adjusting strategies in response to new developments, audience insights, and external dynamics.

Nice To Haves

• Experience developing campaigns related to technology policy, corporate reputation, economic impact, infrastructure, workforce issues, online or youth safety, or other complex societal topics.
• Experience partnering closely with public policy, government affairs, corporate communications, research, and community-engagement teams.
• Experience managing creative and media agencies and substantial campaign budgets.
• A passion for storytelling and for making complex ideas understandable, relevant, and human.
• A test-and-learn mindset grounded in research, measurement, and continuous improvement.
• Familiarity with artificial intelligence, emerging technology, and the evolving public conversation surrounding their impact.

Responsibilities

• Lead policy and brand campaign strategy: Develop integrated marketing strategies that communicate why OpenAI builds, demonstrate the real-world impact of our technology, and address important policy and societal issues.
• Build national and local campaigns: Lead a mix of national paid-media campaigns and locally tailored efforts that reach policymakers, civic and community leaders, influential stakeholders, and the broader public.
• Translate complex issues into compelling stories: Turn nuanced topics—including AI infrastructure, data centers, jobs, economic opportunity, and youth safety—into clear, credible, and engaging narratives for diverse audiences.
• Own campaigns from strategy through measurement: Manage the full campaign lifecycle, including audience insights, briefs, creative development, media strategy, stakeholder alignment, execution, launch, optimization, and post-campaign analysis.
• Connect policy expertise with brand building: Ensure policy-focused communications strengthen the broader OpenAI brand, create greater understanding of our mission, and build long-term trust.
• Champion creative excellence: Partner with internal creative teams and external agencies to develop distinctive, culturally relevant work while maintaining accuracy and sound judgment on sensitive topics.
• Drive cross-functional collaboration: Work closely with Global Affairs, Communications, Creative, Research, Product, and other partners to align priorities, navigate complex issues, and bring campaigns to market effectively.
• Develop audience and market insight: Build a deep understanding of policy, civic, and local audiences and use research, data, and cultural insight to determine the most effective messages, channels, and messengers.
• Measure and improve impact: Establish clear campaign objectives and measurement plans, using results and audience feedback to continuously strengthen our strategy and execution.

Benefits

• We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.
• Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates.
• We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed