Integrated Insights Lead

Roche•South San Francisco, CA

2d•Onsite

About The Position

Roche - we advance science so that we all have more time with the people we love. Our Global Product Strategy (GPS) team plays a pivotal role in shaping the future of healthcare by driving the strategic direction of our innovative product portfolio. As a member of the GPS team, you will be at the forefront of transforming groundbreaking scientific discoveries into accessible and impactful healthcare solutions for patients worldwide. We are seeking a dynamic and transformative professional who thrives in a collaborative environment and is passionate about making a difference. The Opportunity: Join our Global Ecosystem Insights (EI) team shaping Roche's Pharma strategy through market, customer, and patient centric insights. This team functions as internal consultants and strategists, partnering with commercial and cross-functional leaders, integrating data to activate insights-driven problem solving with foresight, in a way that the business can implement, in order to unlock value end to end across the healthcare ecosystem and improve patient outcomes. If you’re passionate about using insights to drive decision-making to make a real impact, solve never-before-seen challenges, and bring your bold perspective into action, this is the opportunity for you. The Integrated Insights Lead (iIL) will provide strategic thought leadership in a specific Disease Area (DA) or other assigned business area and act as the global insights and forecasting thought partner to senior leaders in GPS, Product Development and Research and Development. Influence global disease area, individual asset and commercialization strategies. Drive and influence business decisions and trade-offs by integrating and analyzing complex market dynamics, customer needs and competitive landscape, integrating insights end to end, from in-market brands to early development strategy to deliver value to patients, society and Roche. Lead market and customer centric insights in a specific disease area and embedding the voice of the customer (patients, healthcare professionals, and other key partners) in all strategies. Provide market valuations, product/portfolio forecasts, periodic situation analysis to inform portfolio performance and evolution, design and execution of the annual insights plan and performance tracking. Integrate data across multiple sources, including but not limited to primary and secondary research, CRM data, epi data, real world evidence and other internal data sources to understand and predict market evolution, customer attitudes, needs, behaviors and perceptions. Effectively plan, organize, and oversee insights and analytics projects from inception to completion, ensuring they address the business questions, are delivered on time, within scope, and on budget. Set clear objectives and track progress, driving efficient execution. Cross-Functional Collaboration and Influence: Collaborate with other cross functional teams such as R&D, Product Development, Medical Affairs and with critical must win markets on key projects and deliverables, with clear communication, managing expectations and adapting to changing priorities. Ensures accountability across all partners to achieve desired outcomes. Catalyze and accelerate insights generation activities across key partners maximum impact. Manage and develop external insights agency partners: Identify, onboard, and maintain relationships with premier insights agencies that specialize in the following (including but not limited to): customer and market insights, demand estimation, positioning, segmentation, communication experience, message testing and performance tracking, using innovative tools and techniques including AI as relevant. Knowledge management: Maintain knowledge continuity through leading knowledge management practices, in accordance with internal guidance and compliance. Who We Are Genentech, a member of the Roche group and founder of the biotechnology industry, is dedicated to pursuing groundbreaking science to discover and develop medicines for people with serious and life-threatening diseases. To solve the world's most complex health challenges, we ask bigger questions that challenge our industry and the boundaries of science to transform society. Our transformational discoveries include the first targeted antibody for cancer and the first medicine for primary progressive multiple sclerosis. The next step is yours. To apply today, click on the "Apply for this job" button. Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws. If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.

Requirements

You possess a Bachelors Degree and 6+ years of experience in primary market research in the pharmaceutical/biotechnology industry, including analyzing insights from secondary sources
Demonstrated experience in patient-based forecasting, market valuations, insights generation methodologies in primary & secondary market research.
Experience supporting R&D strategy and/or commercialization strategy
Excellent strategic problem solver with a passion for customer insights, market dynamics and innovation
Strong analytical and storytelling skills with the ability to translate complex market and customer data into clear and actionable insights that influence business decisions at the disease area and/or individual asset levels - expertise in developing forward-looking strategies that anticipate market trends, customer needs and competitive dynamics
Experience in using advanced analytics tools (e.g., AI, machine learning, predictive modeling) to generate actionable insights that drive impact

Nice To Haves

Masters Degree or PhD
Experience with various industry data sources, including CRM analytics and real world evidence
Strong communication, listening, presentation and interpersonal skills
A team player with the ability to form strong partnerships and collaborate across function and geographies at a global, regional and country level
Demonstrated experience in working with senior leaders and influencing without authority

Responsibilities

Influence global disease area, individual asset and commercialization strategies.
Drive and influence business decisions and trade-offs by integrating and analyzing complex market dynamics, customer needs and competitive landscape, integrating insights end to end, from in-market brands to early development strategy to deliver value to patients, society and Roche.
Lead market and customer centric insights in a specific disease area and embedding the voice of the customer (patients, healthcare professionals, and other key partners) in all strategies.
Provide market valuations, product/portfolio forecasts, periodic situation analysis to inform portfolio performance and evolution, design and execution of the annual insights plan and performance tracking.
Integrate data across multiple sources, including but not limited to primary and secondary research, CRM data, epi data, real world evidence and other internal data sources to understand and predict market evolution, customer attitudes, needs, behaviors and perceptions.
Effectively plan, organize, and oversee insights and analytics projects from inception to completion, ensuring they address the business questions, are delivered on time, within scope, and on budget. Set clear objectives and track progress, driving efficient execution.
Collaborate with other cross functional teams such as R&D, Product Development, Medical Affairs and with critical must win markets on key projects and deliverables, with clear communication, managing expectations and adapting to changing priorities.
Ensures accountability across all partners to achieve desired outcomes.
Catalyze and accelerate insights generation activities across key partners maximum impact.
Manage and develop external insights agency partners: Identify, onboard, and maintain relationships with premier insights agencies that specialize in the following (including but not limited to): customer and market insights, demand estimation, positioning, segmentation, communication experience, message testing and performance tracking, using innovative tools and techniques including AI as relevant.
Maintain knowledge continuity through leading knowledge management practices, in accordance with internal guidance and compliance.