Integrated Digital Campaign Analyst – GSC - US

Sysco

About The Position

Sysco is one of the largest eCommerce companies in the US – a well-kept secret within the industry, and our Digital Growth team is driving the evolution of how we engage with our customers to enable their success and drive growth. Delivering a truly personalized experience requires blending the best of our people with new technologies grounded in insights and advanced analytics. We strive to ensure the right product, the right offer, and the right message, at the right time in every touchpoint with our customers. This role will be a key player within the Digital Growth team. The Integrated Digital Campaign Analyst supports integrated cross-channel digital campaigns by ensuring digital content is strategically aligned, data-informed, and optimized across ecommerce and digital channels. This role blends content performance analysis, operational execution of digital campaigns, and cross-functional collaboration—serving as a critical connector between digital campaign strategy, creative execution, and measurable outcomes. The ideal candidate brings hands-on experience working with digital content in support of cross-channel digital initiatives and is comfortable operating in a fast-paced, data-driven environment. The Integrated Digital Campaign Analyst partners closely with Digital Campaign Managers, Digital Content Coordinators, Creative, Ecommerce, and Analytics teams to support the activation, optimization, and performance analysis of digital content across multiple digital channels. This role is responsible for ensuring the right content is delivered to the right audience at the right time, while leveraging performance insights to continuously improve content effectiveness. Candidates should have practical experience working with digital content, digital activation performance reporting, and cross-channel campaign support.

Requirements

Education Required: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience Required: 2–5 years of experience in digital marketing, content analysis, campaign support, or related roles.
Hands-on experience supporting integrated digital campaigns across multiple channels.
Working knowledge of ecommerce platforms (including staging environments), CMS tools and digital marketing channels (email, onsite, paid media, SEO/SEM, social).
Experience analyzing digital content performance and translating insights into recommendations.
Strong organizational skills with the ability to manage multiple priorities simultaneously.
Ability to prioritize, and execute methodically at pace with high detail orientation
High-level of accountability and act as an owner
Strong project management and organization skills
Experience collaborating with cross-functional teams e.g., channel owners, merchandizing/product/brand, creative, and business stakeholders to deliver effective campaigns
Experience at identifying operational and executional issues and recommending / implementing actions to resolve problems
Strength in building partnerships and working collaboratively in a matrixed organization
History of proactively sharing appropriate level of information across teams
Active listener and strong interpersonal, and communication skills
Professional attitude, service orientation, strong work ethic; superb team player
A self-starter that excels in a fast-paced environment
Hands-on experience working in ecommerce or CMS platforms
Excellent Excel, Microsoft Word and Power Point skills
Experience with a project management tool e.g., Asana, Trello, etc.
Language Requirements: English

Nice To Haves

Experience in ecommerce, B2B, or enterprise-scale marketing organizations.
Familiarity with content management systems (CMS), analytics tools, and digital marketing platforms.
Experience working with creative teams or agencies on digital asset development and optimization.
Digital and ecommerce marketing analytics/insights tools e.g., Google Analytics, SQL, Tableau, Alteryx

Responsibilities

Content Support & Activation Support the execution of integrated cross-channel digital activations by managing content inputs across ecommerce and digital channels (e.g., onsite content, email, paid media assets, landing pages, and promotional placements).
Ensure digital content is correctly mapped to campaign objectives, audiences, and channel requirements.
Coordinate with Creative and Digital Campaign teams to support content readiness, approvals, and deployment.
Content Performance & Insights Monitor and analyze content performance across digital channels, identifying trends, opportunities, and areas for optimization.
Partner with Analytics teams to track KPIs related to digital engagement, conversion, and ecommerce performance.
Provide actionable insights and recommendations to improve content effectiveness within active and future digital activations.
Lead an analytical, hypothesis-driven approach to unlock value, including A/B testing of digital content strategies.
Cross-Functional Collaboration Act as a day-to-day partner to Digital Campaign Managers, ensuring content execution aligns with integrated digital activation plans.
Collaborate with Ecommerce, Merchandising, Product, and Creative teams to ensure content accuracy, consistency, and relevance.
Support cross-functional coordination related to digital content production and performance reporting.
Operational Excellence & Governance Maintain content documentation, campaign asset inventories, and performance summaries for digital campaigns.
Support adherence to brand standards, messaging frameworks, content best practices, and meet platform requirements across email, paid media, onsite modules, CMS templates and landing page components.
Assist in refining content workflows, processes, and playbooks to improve efficiency and scalability.