Integrated Marketing & Campaign Manager

Adaptive Security

About The Position

We’re growing quickly and looking for a strategic, hands-on Integrated Marketing & Campaign Manager to help scale our demand engine and bring high-impact campaigns to life. In the role, you’ll own the strategy, planning, and execution of multi-channel marketing campaigns that drive pipeline growth and revenue. This role will be instrumental in building and scaling our virtual event engine (webinars and digital events), structuring lifecycle marketing programs, and executing high-performing content syndication and demand generation initiatives. You’ll partner cross-functionally with Sales, Product Marketing, Content, and RevOps to create cohesive campaigns that move prospects through the buyer journey.

Requirements

4-5 years of experience in B2B marketing, demand generation, or campaign management.
Strong experience running virtual webinar programs.
Hands-on experience with lifecycle marketing and marketing automation platforms (HubSpot, Marketo, Pardot, etc.).
Experience managing content syndication programs and paid demand channels.
Strong analytical mindset with ability to measure pipeline impact.
Excellent project management skills and attention to detail.
Experience working closely with Sales teams.

Nice To Haves

Cybersecurity or SaaS experience is strongly preferred.

Responsibilities

Develop and execute integrated, multi-channel marketing campaigns aligned to pipeline and revenue goals.
Build quarterly campaign plans across webinars, paid media, content syndication, email, and lifecycle programs.
Define campaign messaging in collaboration with Product Marketing and Digital Marketing.
Own campaign reporting, performance tracking, and optimization, as well as pre-campaign KPIs and post-campaign analysis.
Build and scale a high-performing virtual webinar program (live + on-demand).
Manage end-to-end execution: topic selection, speaker coordination, landing pages, promotion strategy, reminders, and follow-ups.
Repurpose webinar content into multi-channel assets (email nurtures, social, gated content, and sales enablement).
Track attendance, engagement, MQL conversion, and pipeline impact.
Design and optimize lifecycle stages from lead → MQL → SQL → opportunity.
Build nurture tracks by persona, vertical, and buying stage.
Partner with RevOps to ensure clean lead routing, scoring, and reporting.
Improve conversion rates across the funnel through testing and segmentation.
Manage content syndication vendors and performance.
Evaluate lead quality and optimize CPL and pipeline contribution.
Work with Sales to ensure proper follow-up and qualification.
Align paid media and syndication efforts with campaign themes.
Align with Sales on campaign messaging and follow-up plays.
Partner with Content and Product Marketing on assets.
Support field marketing or partner marketing initiatives when needed.
Provide clear performance reporting and campaign insights to leadership.