Integrated Digital Campaign Manager – GSC - US

Sysco

About The Position

Sysco is one of the largest eCommerce companies in the US – a well-kept secret within the industry, and our Digital Growth team is driving the evolution of how we engage with our customers to enable their success and drive growth. Delivering a truly personalized experience requires blending the best of our people with new technologies grounded in insights and advanced analytics. We strive to ensure the right product, the right offer, and the right message, at the right time in every touchpoint with our customers. This role plays a critical role in orchestrating cohesive, data‑driven digital journeys across email, paid and organic digital marketing, onsite content, and ecommerce landing page experiences. The Integrated Digital Campaign Manager is a strategic and executional leader responsible for planning, activating, and optimizing integrated cross-channel digital campaigns that support Sysco’s ecommerce and commercial priorities while delivering an integrated and personalized digital customer experience. This role operates at the intersection of strategy, analytics, creative, and execution—bringing together insights across owned, paid, and earned channels to deliver cohesive, high-impact digital campaign activations. The ideal candidate is a strong cross-functional partner with deep integrated campaign management experience, excellent project management skills, and the ability to translate data into action. The Integrated Digital Campaign Manager will own the integrated digital campaign calendar and end-to-end lifecycle of digital campaigns, from briefing and planning through launch, optimization, and performance reporting. This role partners closely with internal stakeholders across Digital/Ecommerce, Merchandising, Brand, Field sales, Analytics, and Creative, to ensure digital activations are aligned to business objectives, executed on time, and optimized for performance. Candidates should bring hands-on experience managing complex, multi-channel campaigns and be comfortable operating in a fast-paced, enterprise ecommerce environment.

Requirements

3-5 years of experience in digital marketing, integrated marketing, or campaign management roles.
Demonstrated experience managing multi-channel, integrated campaigns, preferably within ecommerce or digital-first organizations.
Strong understanding of ecommerce and digital channels and how they work together to drive performance.
Proven ability to manage complex projects with multiple stakeholders and tight timelines.
Track record of collaboration with business stakeholders to plan, build and manage campaign calendar, as well as partnering and iterating with channel and creative leads as they develop campaign messaging and creative.
Experience working with analytics, performance reporting, and insights to inform decision-making.
Ability to think strategically, prioritize, and execute methodically at pace
High-level of accountability and act as an owner
Strong program management and organization skills
Experience collaborating with cross-functional teams
Track record of developing effective short and long-term campaign plans and goals
Experience collaborating with channel owners, merchandizing/product/brand, creative, and business stakeholders to deliver effective campaigns
Demonstrated track record of aligning campaign objectives to business objectives and strategies
Exceptional analytic skills
Highly experienced at identifying operational and executional issues and recommending / implementing strategies to resolve problems
Strength in building partnerships and working collaboratively in a matrixed organization with proven influencing skills
History of proactively sharing appropriate level of information across teams
Active listener and strong interpersonal, leadership, communication, and presentation skills
Professional attitude, service orientation, strong work ethic; superb team player
Self-starter that excels in a fast-paced environment
Exceptional PowerPoint, Excel, and Microsoft Word skills

Nice To Haves

Experience in ecommerce, B2B, marketplace, or large-scale enterprise environments.
Familiarity with ecommerce and digital marketing technology platforms (e.g., CRM, CMS, marketing automation, analytics tools).
Comfort working within matrixed organizations.
Digital and ecommerce marketing analytics/insights tools e.g., Google Analytics, SQL, Tableau, Alteryx

Responsibilities

Integrated Campaign Strategy & Activation Lead the planning, development, and execution of integrated digital campaigns across ecommerce and digital channels (e.g., onsite, email, paid media, SEO/SEM, display, social, and emerging channels).
Collaborate with business stakeholders to plan, build and manage integrated digital campaign calendar aligned with cross-functional business priorities.
Translate business goals into clear campaign strategies, briefs, and digital channel activation plans.
Ensure all digital channel activations deliver consistent messaging and support a unified digital customer journey.
Lead an analytical, hypothesis-driven approach to unlock value, and use experimentation frameworks (A/B, multivariate tests) to optimize conversion paths.
Build learning agendas, analyze outcomes, and integrate insights into ongoing execution and refinement.
Insights, Optimization & Performance Establish and track ecommerce‑aligned KPIs and customer journey metrics from all deployed digital campaigns.
Analyze digital performance data across channels to inform campaign optimization and content refinement.
Partner with Analytics to define and implement mechanisms for performance management, and post-campaign performance reporting including dashboards and reports (e.g., Tableau).
Synthesize insights from multiple data sources and channels that clearly tie digital campaign performance to ecommerce conversion and revenue outcomes.
Continuously identify opportunities to improve campaign effectiveness, efficiency, and customer engagement across onsite placements, audiences, messaging, and digital content.
Project & Stakeholder Management Serve as the lead and central point of contact for end-to-end digital campaign execution, managing timelines, deliverables, dependencies, and risk.
Coordinate with cross-functional partners including Ecommerce, Product, Merchandising, Creative, and Sales.
Communicate proactively with internal stakeholders on timelines, risks, and performance insights.
Operational Excellence Manage multiple digital campaigns simultaneously while maintaining a high standard of quality and attention to detail.
Ensure digital campaigns adhere to brand standards, and meet platform requirements across email, paid media, onsite modules, CMS templates and landing page components.
Contribute to the evolution of digital campaign frameworks, playbooks, and workflows that support faster digital activation and campaign scalability.