Integrated Communications Manager

Pueblo Regional Library District • Pueblo, CO

33d • $52,000 - $55,000

About The Position

Join a dynamic team dedicated to connecting our community with the power of information, stories, and lifelong learning. PCCLD is seeking an Integrated Communications Manager to help shape the voice of the library district and elevate how we engage with our community across every platform. The Integrated Communications Manager centralizes tactical communications for the Pueblo City-County Library District (PCCLD) by planning, producing, and measuring district-wide external communications, email marketing, and social media across all PCCLD platforms. This role works closely with the Executive Director of the Library District Foundation and Strategic Initiatives and key stakeholders to ensure consistent brand voice, accessibility, timely response, and effective audience engagement across email, web content, social media, and multimedia channels. The Integrated Communications Manager provides design support, photography and video support, and serves as backup for the Marketing Communications and Design Manager The Integrated Communications Manager reports to the Executive Director of the Library Foundation and Strategic Initiatives and works as a collaborative team member in the department. This position partners closely with the Marketing, Communications, and Design Manager, Website Manager, and other internal teams to ensure cohesive messaging and campaign alignment. This position also interacts with external vendors, media representatives, and community partners to support communications initiatives. This role requires excellent interpersonal skills and the ability to maintain productive relationships across departments and with diverse audiences.

Requirements

• Bachelors degree in communications, journalism, public relations, marketing, or related field, or equivalent professional experience.
• A minimum of four (4) years of progressively responsible communications experience, preferably in public service, nonprofit, or library settings.
• Practical experience managing social media for multiple platforms, email marketing platforms, CRM/email integrations, content management systems, and analytics tools.
• Strong written and verbal communication skills with demonstrated experience drafting media materials and public-facing copy.
• Experience coordinating multimedia projects and working with vendors.
• Excellent writing skills with knowledge of Associated Press Style Guide rules.
• Demonstrated skills in Adobe Creative Suite applications, including InDesign, Photoshop and Illustrator required.
• Advanced computer skills with a working knowledge of Microsoft Word, Excel, Outlook, Power Point, Access.
• Strong organizational skills, able to prioritize and balance multiple assignments, able to complete jobs under deadline pressure
• Demonstrated knowledge of marketing functions.
• Able to comprehend the big picture while paying attention to the smallest details
• Strong collaboration, communication, and organization skills
• Ability to function under flexible and changing conditions.
• Applicants must pass a criminal background investigation.
• Must have good driving record, current Colorado Drivers License and automobile insurance.

Nice To Haves

• Experience supporting fundraising communications and donor stewardship.
• Familiarity with accessibility standards (WCAG), plain-language editing, and social platform accessibility practices.
• Experience managing paid social campaigns and basic social advertising budgets.
• Basic design experience using Adobe Creative Suite, Canva, or similar tools.

Responsibilities

• Lead PCCLD email marketing: editorial calendar, list segmentation, template design, automation workflows, A/B testing, deliverability best practices, CRM/email platform integration, and performance reporting.
• Draft, edit, and publish external communications including press releases, newsletters, publicity articles, fundraising appeals and stewardship emails coordinated with library staff, blog posts, and community announcements.
• Support media relations: coordinate with the PIO or Manager of Marketing to prepare spokespeople, coordinate interviews, draft statements, and coordinate rapid response during issues.
• Plan, create, schedule, and publish content for all PCCLD social media platforms, inclusive of branch accounts and Foundation channels; maintain and optimize a cohesive social content calendar across platforms.
• Monitor social conversations, respond to routine inquiries, escalate sensitive or policy-related issues to leadership, and implement basic paid social guidance when requested.
• Produce and coordinate multimedia assets (photo, video, audio) for social, website, and email use; manage production with internal design resources or external vendors.
• Serve as the districts lead for photography and video needs, including documentation of events, promotional content, and archival media.
• Provide design assistance and support to the Marketing Communications and Design Manager for routine marketing needs, including layout, asset creation, and branded templates.
• Cross-train with the Marketing Communications and Design Manager to understand marketing strategy, design workflows, and campaign planning; serve as backup when the manager is out of office.
• Maintain and execute a tactical communications calendar aligned with marketing campaigns, fundraising timelines, district events, other activities.
• Ensure all external materials meet plain-language and accessibility standards (WCAG) and adhere to PCCLD brand guidelines.
• Track and report communications KPIs including email opens/clicks, media placements, social reach/engagement, and audience growth; present regular performance summaries and data-driven optimization recommendations to leadership.
• Support Development Specialist on donor-facing communications, segmentation for appeals and stewardship, and coordination of timing and copy for fundraising campaigns.
• Coordinate closely with the Marketing Communications and Design Manager on campaign timing, audience targeting, creative asset use, and cross-channel amplification.
• Explore and recommend emerging technologies, platforms, and tools that can improve communications and marketing efficiency across the district.
• Maintain social platform documentation: posting guidelines, voice and tone guidance, crisis/social escalation workflows, content repository, and platform access controls.
• Supports team efforts to maintain a safe and secure environment for customers and staff by maintaining awareness of surroundings and working in accordance with safety policies and procedures.
• Participates in regularly scheduled department meetings. Attends All Staff Development Days and other training sessions to acquire new skills and to stay current on all information that is pertinent to PCCLD.
• Reads daily organizational communications from intranet, e-mail, newsletters and print announcements. Stays current on all library services, programs and events throughout the district. Regularly accesses electronic time keeping, payroll and personnel employee access systems

Benefits

• PCCLD offers health insurance including a tele-health service, dental and vision insurance, HSA and FSA plans, employer paid life insurance, and 401(k) and Colorado PERA retirement plans.
• The library district provides paid leave in the form of 10 paid holidays, vacation, sick, and personal paid time off.
• Some positions may qualify for the Public Service Loan Forgiveness Program.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Executive, Legislative, and Other General Government Support