Integrated Campaign Specialist

First Due

9d•Remote

About The Position

The Integrated Campaign Specialist supports the planning, execution, and optimization of multi-channel marketing campaigns that drive awareness, engagement, and pipeline growth. This role works closely with cross-functional teams to bring campaigns to life across email, webinars, paid digital, social media, and industry partnerships. The ideal candidate is a detail-oriented, data-driven marketer who enjoys executing campaigns end-to-end, with a strong interest in email marketing, webinar programs, and demand generation.

Requirements

3–5 years of experience in marketing, demand generation, or campaign execution
Hands-on experience with email marketing platforms (e.g., HubSpot, Marketo, Pardot)
Experience supporting or managing webinars and virtual events
Familiarity with paid media and social media campaign execution
Strong organizational and project management skills
Analytical mindset with comfort interpreting performance data
All applicants must be authorized to work for any US employer in the United States.
Locality Media LLC is unable to sponsor or transition sponsorship ownership of employment visas at this time.
Hiring is contingent upon candidates successfully passing a criminal background check.
As part of the I-9 verification of authorization to work in the US, Locality Media participates in E-Verify.

Responsibilities

Support the development of integrated campaign plans aligned to business goals, product launches, and target audiences
Assist in building campaign briefs, timelines, and channel plans across paid, owned, and earned media
Coordinate timelines, assets, and stakeholders to ensure campaigns launch on schedule
Build, launch, and optimize email campaigns, including newsletters, promotional sends, and nurture programs
Support development of automated workflows and drip campaigns within the marketing automation platform
Monitor email performance (open rates, CTR, conversions) and implement optimizations
Coordinate end-to-end webinar execution, including scheduling, promotion, registration setup, and post-event follow-up
Partner with internal teams on content, speakers, and presentation logistics
Manage webinar promotion across email, social, and paid channels
Collaborate with external agencies (e.g., WebFX) and internal stakeholders to support paid media campaign execution
Help ensure alignment between paid campaigns and broader marketing initiatives
Support distribution of campaign content across organic and paid social channels
Coordinate campaign messaging across platforms to ensure consistency
Assist in managing relationships with industry publications and media partners
Coordinate submission of creative assets, listings, and sponsored content to meet deadlines
Assist in coordinating press releases and distribution logistics
Support amplification of earned media across marketing channels
Track and report on campaign performance across channels, including email, webinars, paid media, and social
Monitor KPIs such as engagement, lead volume, MQLs, and conversion rates
Use tools like GA4, CRM/MAP platforms, and channel analytics to evaluate results
Identify optimization opportunities and support implementation of improvements
Partner with Product Marketing, Content, Sales, and Revenue Operations to support campaign execution
Help ensure timely lead handoff and follow-up processes for webinar and campaign-generated leads
Maintain clear communication on campaign timelines, deliverables, and performance updates