Insurance Product Marketing Manager - US

DXC Technology•Fort Mill, SC

1d•Hybrid

About The Position

DXC Technology is seeking a high-velocity Product Marketing Manager to join their insurance unit’s outbound product management team. This role will drive product advocacy for the Life & Wealth / Property & Loss Americas sector, sitting at the intersection of product, marketing, sales, customer success, and analyst relations. The ideal candidate will translate market trends and competitive intelligence into clear business value, creating content and infographics to showcase how agentic AI and software products help customers succeed. This is a hands-on role for a product-focused strategist and content creator, comfortable presenting to executives and supporting others' success. The role involves defining market positioning, communicating value consistently across the buyer journey, and outpacing competitors for mindshare. A strong understanding of the life insurance industry is required to speak credibly to carriers, MGAs, and brokers. The candidate must excel at translating strategic messaging pillars for both technical and non-technical audiences, and quickly produce compelling content for various channels and formats, including thought leadership, campaign assets, web content, social content, speeches, and enablement materials.

Requirements

5+ years of experience in Insurance L&W or P&L, product management, product marketing, solutions marketing, go-to-market strategy, competitive intelligence, or analyst relations.
5+ years of experience marketing insurance, SaaS, enterprise software, cloud platforms, AI-enabled products, data/analytics solutions, or other technology products.
Authorized to work in the US without requiring visa sponsorship now nor in the future.
Strong ability to translate complex technical capabilities into outcome-focused messages for business audiences.
Demonstrated experience developing positioning, messaging, launch plans, sales enablement materials, and customer-facing content.
Excellent writing, storytelling, presentation, and stakeholder management skills.
Adept in building relationships and effectively working in a fast-paced, cross-functional environment across customers, product, sales, marketing, and customer success.
Comfortable writing speeches and presenting them, as well as coaching executives on their delivery.
Strong digital marketing competency: content strategy, social media, email campaigns, SEO, AI, and analytics.

Nice To Haves

Familiarity with insurance technology — Agentic AI, policy administration systems, BPS, or platform modernization.
Comfortable working across time zones with a global team.
Experience with Challenger, Oratium, JTBD, or Solution Selling, enterprise sales motions, account-based marketing, partner or hybrid go-to-market models.
Background in project management, analyst relations, executive thought leadership, customer advocacy, competitive intelligence, or product-led content programs.
Proficiency in Excel, PowerPoint, Asana, PowerBI, Amazon Quick, Claude, Copilot, Google analytics or similar.

Responsibilities

Develops product positioning, messaging, and value propositions that competitively differentiate solutions in the market.
Moves from market research and positioning to launch execution, content development, sales enablement, and performance analysis.
Creates content for product marketing assets, launch plans, sales decks, web copy, digital content, battlecards, case studies, demo stories, event experiences, FAQs, blogs, articles, thought leadership, social media, PR, speeches, infographics, and marketecture.
Enables sales and customer-facing teams with messaging, training, objection handling, competitive guidance, and buyer-focused content.
Collaborates in an agency model for go-to-market on new products and feature releases for the assigned sector, proactively managing pipeline generation effectiveness.
Collaborates with the analyst relations team to repurpose content and enhance relationships and presence with this audience.