Institutional Marketing Director– Immunology
About The Position
AstraZeneca is looking for an Institutional Marketing Director to join their US Immunology Marketing Leadership Team. This high-visibility role serves as the US lead for account-based engagement and emerging customer segments, focusing on partnerships with Integrated Delivery Networks (IDNs), Community Health Systems, Supergroups, academic institutions, and advanced practice providers. The position operates within a dynamic, matrixed organization, bridging Marketing, Sales, Market Access, Medical Affairs, Regulatory, and Operations to design and execute go-to-market strategies that create value across the healthcare ecosystem. The role is ideal for individuals energized by building new initiatives, influencing without direct authority, and translating insights into innovative brand strategies.
Requirements
- Bachelor's degree required.
- 8+ years of Pharmaceutical or Healthcare experience.
- 5+ years of Pharmaceutical Marketing or related experience, including Marketing, Managed Markets, Pharmaceutical Sales, Market Research/Analytics, Strategic Planning, or relevant Agency experience.
- Demonstrated leadership within cross-functional teams and strong learning agility.
- Broad knowledge of the branded pharmaceutical development-to-commercialization process, including marketing insight and strategy development.
- Expert written, presentation, strategic analysis, and business case development skills, with the ability to synthesize complex information into executive-level communications.
- Proven ability to collaborate, influence at all levels, and lead without authority across cross-functional teams and partners.
- Ability to travel approximately 20%.
Nice To Haves
- Advanced degree in Business, Marketing, or the Sciences.
- Broad business acumen with experience across multiple functions.
- Experience in cross-channel, cross-customer marketing.
- 3+ years of leadership experience managing teams.
- 3+ years of experience in Rheumatology/Immunology or specialty care.
- Experience across the product life cycle (emerging, launch, in-line, mature).
Responsibilities
- Lead institutional channel strategy across IDNs, Community Health Systems, and Supergroups, deploying a Strategic Account Selling framework and tailored resources to maximize customer impact.
- Serve as the key liaison between marketing and institutional-based selling teams, ensuring clear alignment with broader brand strategies and goals.
- Develop account-based go-to-market recommendations, including customer segmentation, field deployment, and orchestrated account execution plans.
- Drive the insight generation agenda, partnering with Insights & Analytics to unify intelligence across critical HCP segments and treatment settings.
- Build a dedicated brand strategy to activate advanced practice practitioners, academia, and fellows — from insight through execution.
- Design and deploy marketing assets aligned to prioritized value propositions, from briefing through flawless execution.
- Collaborate with cross-functional teams across Head Quarter and Field.
- Support Immunology senior leadership in driving organizational alignment and informing critical business decisions.
- Lead coordinated strategic planning across indications and functions to maximize portfolio synergies.
Benefits
- Equal employment opportunities are available to all applicants and employees.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
